Advertisement Manipulation Essay

This essay has a total of 952 words and 4 pages.

Advertisement Manipulation


Advertising Manipulation

Advertisements are located everywhere. No one can go anywhere without seeing at least one
advertisement. These ads, as they are called, are an essential part of every type of
media. They are placed in television, radio, magazines, and can even be seen on billboards
by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes
even free, to the consumer. Advertisers pay media companies to place their ads into the
media. Therefore, the media companies make their money off of ads, and the consumer can
view this material for a significantly less price than the material would be without the
ads. Advertisers' main purpose is to influence the consumer to purchase their product.
This particular ad, located in Sport magazine, attracts the outer-directed emulators. The
people that typically fit into this category of consumers are people that buy items to fit
in or to impress people. Sometimes ads can be misleading in ways that confuse the consumer
to purchase the product for reasons other than the actual product was designed for.
Advertisers influence consumers by alluding the consumer into buying this product over a
generic product that could perform the same task, directing the advertisement towards a
certain audience, and developing the ad where it is visually attractive.

First, a Multi Tap consists of an L-shaped design with four ports to allow for four
Playstation controllers instead of the normal two. The Multi Tap is helpful for some
Playstation games that allow for more than two people to play. The layout of the Multi Tap
advertisement attracts attention when compared to other similar advertisements. The
simple, black and white display of the ad stands out when compared to other ads, which are
usually bright and colorful. This manner of presenting the information brings about a
simplistic alternative to an otherwise complex world. The Multi Tap is then displayed in
the center of the ad to draw attention to its unmistakable design. The advertisement makes
the readers think that this device is so easy to use; all one has to do is simply plug the
Multi Tap into the PlayStation console and start playing. The ad also tells the readers
that with less hookup time, the Multi Tap leaves more time to play. The words "KNOCKOFF
MULTI TAPS. NOW YOUR FRIENDS CAN SIMULTANEOUSLY KNOW WHAT A CHEAP BASTARD YOU ARE." are
placed on a black background and emphasized with big, white, bold, capital letters. This
phrase is placed at the top of the ad to attract the most attention. The words of the ad
target loose friendship and competition.

Second, the simple tactics of the advertisement focus on teenagers and young adults who
love to play video games. The ad is directed towards people who have a desire to fit in,
or to do what everyone else is doing. This advertisement makes the readers feel that if
they do not have the Multi Tap then they should feel like they need one. In fact, this ad
can make some readers feel that they need this device to fit in, "Which means you can put
your closest friendships to the test with no-holds-barred group racing or a golf
foursome." This statement can be interpreted into the fact that if you don't have your
friends over playing on the Playstation with the Multi Tap, then you don't have a close
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