Advertising Analysis

This essay has a total of 593 words and 3 pages.

Advertising Analysis


Advertising Analysis
My advertisement was found in a recent addition to recovery magazine. Recovery is a
magazine aimed at teenagers that fall into the category that enjoy surfing, skating and
mainly punk and rock music. The particular advertisement I chose was explicitly for
sunglasses but it was also for the retail store that sells them. In this case the shop is
called Glue. The theme of the particular advertisement is a virtual reality. Like the
product is from another world but you the consumer can purchase then now. The actual
virtual reality theme is portrayed in significant detail, which also sets this
advertisement apart from the others.


In the advertisement the background image which is part of the virtual look is lined, also
known as interlaced, to create the feeling of virtual reality greatly increase. The two
characters in the advertisement are specifically placed also. The actual background image
has a wall in it so the producers set the 2 characters apart. By making the male close to
the camera showing only the top half and the female counter part is set back on top of the
wall to show the whole body and how real it is.


The characters, male and female, look as if they are playing a virtual shooting game. The
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