Advertising In Schools Essay

This essay has a total of 335 words and 2 pages.

Advertising In Schools

During last weeks class we discussed advertising in schools. I believe this to be a very
controversial subject. However, I'm not quite sure on what side of the issue I stand.
Advertising in schools for corporations is a positive thing. It allows them to not only
leave a lasting impression in the minds of children who may become long-term buyers of
their product, but it also allows them to target students directly which is extremely
beneficial. If an elementary school child is offered to drink soda to accompany their
meals every day then they are more likely to opt to drink that same soda with their lunch
even when they are out of school, maybe in a restaurant. Generally they don't have a wide
variety of soda options in schools because soda companies such as Pepsi sign an exclusive
contract with the school they are doing business with therefore the child doesn't have the
option of drinking Coke or any of the Coca Cola Company's other products. Also, the
company is usually allotted areas to put up banners such as in gyms and on football
stadiums. In these contracts the company and the school both make out well. The school has
another means of generating revenue and the soda company gains a means of obtaining
patrons. Looking at it from this perspective I feel that advertising in schools is a good
idea.

However on the other hand I feel that advertising in schools is detrimental to the
children's learning process. It's bad enough that no matter where you go you are
constantly bombarded by ads. Now the children can't even learn without being forced to see
corporation's advertisements. The fact that you said your company was allowed to advertise
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