Advertising Summary

This essay has a total of 841 words and 5 pages.



The largest money-making industry in the United States today is advertising. During events
such as the Super Bowl, companies pay large sums of money in return for thirty seconds of
air time. Advertising is the act of promoting a product by informing the public of the
products worth. Whether it be television, radio, or newspapers, companies must find a
distinct name and phrase that one can associate with their product; nonetheless, people
often take offense to these names and phrases. People claim that often times these product
names promote racial stereotypes and racial disunity. While some people may take offense
to the name of the product as well as the way companies go about selling their product,
the First Amendment undermines these offenses by allowing all Americans to have the right
to freedom of expression. Companies do not, however, have the right to choose any name or
phrase for their product. Various government agencies set strict limits on what can and
what cann!

ot be done by the advertising industries. By realizing that advertising is the practice of
one's First Amendment right, as well as knowing the rules for advertising, one can
conclude that advertising does not promote racial disunity or racism.

The purpose of the First Amendment is to allow American's the freedom to express how they
feel; therefore, advertising is simply a practice of this right. If groups do not like the
product, then it is their right to not purchase it; however, they do not have the right to
ban these products to the rest of the world. In the article "Crazy Horse Beer Brews a
Legal Storm," by Michael Gartner, one reads of Indians who take offense to Crazy Horse
beer. These groups of Indians advocate the removal of the beer due to it exploiting the
name of their famous Indian leader Crazy Horse. Robert Sack, a lawyer for the First
Amendment, states it best by saying, "Nothing could be more dangerous in a democracy than
banning things simply because people find them offensive or unlikeable."1 The First
Amendment does not state that everyone must be satisfied in order to have this freedom of
expression. The First Amendment's purpose, as Sack points out, is to give everyone the
right to an opinion!

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