Bristolmyers squibb

This essay Bristolmyers squibb has a total of 1960 words and 16 pages.

bristolmyers squibb
























Prepared by:
Michael Zouroudis
Cornerstone student in the College of Business Administration
University of Central Florida
October 15, 1999
Table of Contents

Section

Introduction/Executive Summary................................................................................................................3
Background..................................................................................................................................................4
Marketing
Product/Service..................................................................................................................6
Place/Distribution..............................................................................................................7
Promotion/Advertising.......................................................................................................8
Management /Human Resources
Training and Development................................................................................................9
Compensation and Rewards..............................................................................................9
Labor relations.................................................................................................................10
Finance
Profitability and Cash Flow..............................................................................................10
Liquidity...........................................................................................................................12
Leverage/Capital Management........................................................................................13
Conclusion...................................................................................................................................13
References...................................................................................................................................14

Introduction and Executive Summary

This document consists of an overall business review for the Pharmacuetical company Bristol-Myers

Squibb. Although by no means a complete summary of their 1998 business dealings or stragety, it does

give a nice overview of three of the most component and fundmentally sound aspects of any business, let

alone a Fortune 500 business.


This document starts by covering the Marketing

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