Cadbury 4Ps Essay

This essay has a total of 337 words and 3 pages.

Cadbury 4Ps

Product

My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real
chocolate. Its ingredients include cocoa butter and there is a glass and half full cream
dairy milk in every 200 grams of Cadbury dairy milk chocolate, Cadbury buys 65 million
litres of fresh milk each year to make Cadbury dairy milk chocolate.


Price

Price is an important element of the marketing mix. The price charged for a chocolate bar
can determine whether a consumer will buy it and the level of sales achieved can determine
whether or not Cadbury Schweppes will make a profit. Price is also affected by factors
such as the state of the economy, what competitors are charging, the stage reached in the
products life cycle and above all what price the market will bear. From the marketing
point of view this is what matters.


Place

Cadbury dairy milk is produced at the chocolate factory in Bourneville in Birmingham.
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