Callaway Golf Essay

This essay has a total of 538 words and 3 pages.

Callaway Golf

Callaway Golf CompanyI. Industry and Competitive Analysis
Callaway Golf Company is the leader in the golf equipment industry. Its founder, Ely
Callaway, is an outstanding businessman, who made among others a winery a $14 million
business where nobody would have even tried. His strategy always paid off, which is to
provide best quality at a reasonable price (focused differentiation strategy). His last
enterprise, the golf equipment business, portrays his outstanding managerial abilities and
provides insight how to gain long-term competitive advantage.

1. Dominant economic characteristics of the industry environment
26 million US-Americans play golf. Their number is expected to grow 1 to 2 percent
annually through 2010. According to my calculation, the number of players will increase in
the US to 32.8 million1 in year 2011.

The typical golfer is aged 39, male and has an household income of $66,000 and plays golf
twice a month. There were 5.7 million women and 2.1 million junior golfers aged between 12
and 17 in 1999. About 25% of all sportsmen are seniors. The scope of rivalry now is
global, and the pace of innovation is quickening. Golf equipment has become a high-tech
business and the market exhibits many of the characteristics of a high-velocity industry.
This fact characterizes the barriers of entry as being high.

Golfing is also popular in developed countries, like in Europe, where more that two
Continues for 2 more pages >>




  • Thr Japanese people
    Thr Japanese people The number of foreigners learning Japanese continuously increases each year. This therefore leads me to believe that these people must have an interest in Japan. However, it does make one wonder what images they have of Japan. Do these people really have a good and right image of Japan? I am acquainted with a few of these people and they claim their love of Japan is due to its fascinated with their own culture and heritage? The Japanese are amongst the easiest people to get a
  • VEssay submitted by Unknown
    AH VEssay submitted by Unknown Early Life Born in Monroeville, Alabama, on April 28, 1926, Nelle Harper Lee is the youngest of three children of Amassa Coleman Lee and Francis Lee. Before his death, Miss Lee\'s father and her older sister, Alice, practiced law together in Monroeville. When one considers the theme of honor that runs throughout Miss Lee\'s novel, it is perhaps significant to note that her family is related to Confederate General Robert E. Lee, a man especially noted for his devoti
  • Tiger Woods
    Tiger Woods Biography of Tiger Woods "Let your clubs speak for you." Tiger Woods was too young to notice the racism around him. He didn\'t understand that in this world, people were judged by the color of their skin. He couldn\'t speak out about it; he couldn\'t voice his opinions, or come up with possible solutions because he was too young. Tiger faced many racial ordeals throughout his life, mainly because he was half-Thai and half-black. He broke into the sport of golf as one of the youngest.
  • Copyright and Patent Fraud
    Copyright and Patent Fraud Copyright and Patent Fraud by David Lee Roth 12th hon. Government Mr. Pibb January 5, 1998 Roth 1 Today, more than ever before, products, goods, and services are being provided by businesses of all variations. Fewer and fewer people today are self-sufficient. Practically no one today makes his or her own clothes, and some people do not even prepare their own meals. Today\'s business world and modern day technology make it possible for people to obtain almost anything a
  • Automobile Emissions
    Automobile Emissions ABSTRACT Pollution from automobile emissions has become over the past few decades an issue of great concern. With a growing number of motor vehicles on our roads great concern has been attributed to the effects of these emissions to our health and to the environment. Several of the gases emitted, which when present in certain concentrations in our atmosphere can be toxic, therefor these ultimate concentrations must never be achieved. Strict legislation as well as sophisticat
  • The Great Gatsbysuper notes automatic A
    the Great Gatsbysuper notes automatic A Have you ever felt that there were two of you battling for control of the person you call yourself? Have you ever felt that you weren\'t quite sure which one you wanted to be in charge? All of us have at least two selves: one who wants to work hard, get good grades, and be successful; and one who would rather lie in the sun and listen to music and daydream. To understand F. Scott Fitzgerald, the man and the writer, you must begin with the idea of doublenes
  • Ireland
    ireland IRELAND Introduction On my cover page I have chosen to represent Ireland by using the 5 symbols such as: 1. Flag 2. country form 3. Picture of land 4. Puffin bird and 5. Leprechaun and gold. The flag is colored green, white and orange, which the green stripe stands for those of the native Irish descents, the orange stripe represents the descendants of 17th Century British Colonists and the white stripe is for the hope and peace between the two groups. The brown form is drawn in the shape
  • Jamaica
    Jamaica The country of Jamaica has an ideal location. Located just south of Cuba, it is the third largest island in the Caribbean Sea with 10,990 km˛. Although the capital is Kingston, there are many other important centers of trade and business. The official language is English and the major religion is Protestantism. Transportation in Jamaica connects the entire country and movement thought out the island is very easy. There is a coastal highway traveling the whole coast. Air Jamaica and cruis
  • Venezuela
    venezuela “As early as 1522 Spanish invaders reported that the Carib tribes in Venezuela used a black, gooey substance for many purposes. The viscous material was crude oil. It was not until the 1950s, however, that oil production began in Venezuela. Oil accounts for a quarter of the nation\'s gross domestic product and three-quarters of export earnings, and Venezuela is South America\'s leading producer and one of the few non-Arab members of OPEC. There are also substantial coal reserves, and e
  • Nixon
    nixon Richard Millhouse Nixon, our 37th President of the United States was born on January 9, 1913 on Yorba Linda California. Nixon attended different elementary schools trough out Yorba Linda, Whittier, and Fullerton. In high school Nixon played football, and he also got into debating. After high school Nixon attended Whittier Collage, where he became president of the student body and also won many debating awards. When he graduated Whittier collage in 1934, he received a scholarship to Duke Un
  • Aids and homosexuals misc 12 00 l
    aids and homosexuals misc 12 00 l Homosexual Men and the Aids Virus Over the phone, I could hear quiet anguish in the mother’s gentle contralto voice: “ We found out in late August. He sat us both down and told us his secret. Deep inside, I already knew. I guess I’ve known for a long time, but I could not accept it. He’s my baby boy. How could he be a freak of nature? We couldn’t talk about it. When he came home for Christmas, We talked about his job, his new home, and his new car. He and his br
  • The Change of Society
    The Change of Society As we look for a new way to live our lives, we constantly look back to remind ourselves of the way things used to be. Western culture as we know it today, did not start off as it is now, and it certainly is not going to remain the same for very long. Change has always seemed to be the human beings way of life. We strive to find something different and more effective. As we look onto the Pre Modern, Modern, and Post Modern societies we can see that there have been drastic ch
  • Gun Control misc10
    Gun Control misc10 "Stick \'em up." These are three of the most feared words known to us today. Innocent people, males and females, the elderly, our nation\'s youth, all of these people must currently live in fear. Walking down the street, taking a Sunday drive, going to the supermarket, the bank, or a gas station have all become dangerous tasks. One item has made all of these normal, routine things dangerous. That item is, a gun. Many people have lost their lives because of guns. Others have be
  • Kmart
    Kmart K-mart Stores K-mart\'s upper management is attempting to bring K-mart "upmarket" without losing the chain\'s discount image. The goal is to change the store\'s image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store\'s history. K-mart assembled a senior management team to evaluate the impacts
  • Aids and homosexuals
    aids and homosexuals Homosexual Men and the Aids Virus Over the phone, I could hear quiet anguish in the mother’s gentle contralto voice: “ We found out in late August. He sat us both down and told us his secret. Deep inside, I already knew. I guess I’ve known for a long time, but I could not accept it. He’s my baby boy. How could he be a freak of nature? We couldn’t talk about it. When he came home for Christmas, We talked about his job, his new home, and his new car. He and his brother talked
  • Alumionum
    alumionum Aluminum Aluminum is a lightweight, silver-colored metal that can be formed into almost any shape. It can be rolled into thick plates for armored tanks or into thin foil for chewing gum wrappers. It may be drawn into wire or made into cans. Aluminum does not rust, and it resists wear from weather and chemicals. Aluminum is called aluminium in English-speaking countries outside the United States. Its atomic number is 13 and its atomic weight is 26.9815. Pure aluminum, known as Al on the
  • Big brothers
    big brothers In 1903 a man by the name of Irvin F. Westiemer encountered a young boy in an alley. This boy was searching for food in a garbage can. This unfortunate sight inspired him to organize an agency, which would be responsible for providing little boys who have no father figure, a male role model. This concept led to the creation of Big Brothers in the early 1900’s. Irvin F. Westiemer is responsible for a non-profit, North American wide, private social service. The theory of introducing a
  • Child Labor1
    Child Labor1 Child labor first appeared with the establishment of the domestic system. The domestic system was a process through which entrepreneurs would purchace raw materials that would be "put out" to the homes of many families and be made into finished products that could be sold by the entrepreneurs. The families were paid by the piece, and so the adults would use their children to their fullest capability to aid in some way. The domestic system was prominent in England, on the Continent,
  • Dwight D Eisenhower
    Dwight D Eisenhower He was born in a small town called Deniso in western Texas in the year 1890 (Hargrove 22).Then he and his family moved to a railroad town called Abilene in the state of Kansas. Here Dwight Eisenhower grew upwith his 13 other family members. (Hargrove 19). Dwight David Eisenhower is one of Americas greatest heroes with his military career to his two terms as President of the United States. Dwight Eisenhower had many accomplishments to and from West Point through World War One.
  • History of Olympic Games
    History of Olympic Games History of Olympic Games The Olympic games are thegreatest sports event in the world. For many years, the Greeks used games for many reasons. The official ancient games were started in Greece. The first modern games in Athens, Greece, were held from April 6 through April 15 in the year of 1896. Since then, major world events plagued some of the Olympic games. There are a lot of examples of games being held in early Greece. There are also different stories on how they got
  • History of Privateering Pirates
    History of Privateering Pirates I will explore the history of the first pirates, giving background needed to understand piracy in early Europe. I will take you on a journey through the life of Pirates and Privateers in early Europe. I will look at how the roles of Pirates and Privateers have changed over time and how opposing governments used them to help fight their wars. I will also look at the changes in the technology used by Pirates and Privateers. Recordings dating as far back as 4,000 yea
  • Landscape
    landscape A landscape architect is an individual who arranges and modifies the effects of natural scenery over a tract of land so as to produce the best aesthetic effect for the land use. Landscape architecture is the design profession which applies artistic, cultural, and scientific knowledge to the design, planning, and development of the land. Landscape architects accept certain responsibilities related to the health and welfare of the public and are concerned with resource conservation of th
  • Nike
    nike Barker 2 Inside Nike Introduction The Nike Company History; Beginning to the Present For more than 25 years, Nike has been committed to giving people who compete and recreate the very best performance product. The company that we know today as Nike (received this name in 1972) was formally known as “Blue Ribbon Sports.” Between 1957-1960, Bill Bowerman, a coach at the University of Oregon was handcrafting shoes for his runners, when he met Phil Knight an athlete at Stanford Business school.
  • Nike company profile
    nike company profile I- COMPANY PROFILE 1) Nike’s overview Nike Inc. was incorporated in 1968 under the laws of the state of Oregon, USA. The general business activities can be described as follows: design, development, and global marketing of high quality footwear, equipment and accessory products. Nike is the largest seller of athletic footwear and athletic apparel in the world. The Nike swoosh is one of the most recognizable business logos on earth. It is more than a symbol of great brand mar
  • Nike
    nike Barker 2 Inside Nike Introduction The Nike Company History; Beginning to the Present For more than 25 years, Nike has been committed to giving people who compete and recreate the very best performance product. The company that we know today as Nike (received this name in 1972) was formally known as “Blue Ribbon Sports.” Between 1957-1960, Bill Bowerman, a coach at the University of Oregon was handcrafting shoes for his runners, when he met Phil Knight an athlete at Stanford Business school.
  • None Provided114
    None Provided114 The Economic Growth of Asia World War 2 in the mid-90\'s drew a hard blow and left a serious and lasting effect to many Asian countries. This however, did not hamper the growth of countries such as China, Japan and Vietnam as their government were taking serious steps to recover economically. Thus, the global market cannot deny a place for these \'Asian Dragons\', because these countries are growing at a tremendous pace to the extent of being capable in emerging as global market
  • President Eisenhower
    President Eisenhower Dwight “Ike” Eisenhower was the 34th president of the United States. He beat the Democrat candidate, Adlia Stevenson 33,963,234 popular votes to 27,314,992. “Ike” held 442 electorial votes to Stevenson’s 89. Eisenhower gained his popularity in the Korean War, he was supreme commander of the allied forces in Europe. And during his two terms as president showed great composure and sternness. When he was elected president Eisenhower vowed to end the war in Korea, it took him se
  • Simpsons
    Simpsons Vito Pustovoy Engl. 114 Burill Intro #1 Matt Groening changed television forever when, in 1987, he brought the Simpsons to the FOX. People all across the country enjoyed these hilarious animated series, and, that same year, it was given the FOX\'s EMMY AWARD. The Simpsons reaveals many interesting aspects of modern American culture, one of them is the stereotype of lower middle class white american male. In Simpsons, Matt Groening shows the stereotype of lower middle class white male in
  • Split Atoms in the Nucluei
    Split Atoms in the Nucluei World War 2 in the mid-90\'s drew a hard blow and left a serious and lasting effect to many Asian countries. This however, did not hamper the growth of countries such as China, Japan and Vietnam as their government were taking serious steps to recover economically. Thus, the global market cannot deny a place for these \'Asian Dragons\', because these countries are growing at a tremendous pace to the extent of being capable in emerging as global market leaders. China\'s
  • The Great Gatsbysuper notes
    the Great Gatsbysuper notes Have you ever felt that there were two of you battling for control of the person you call yourself? Have you ever felt that you weren\'t quite sure which one you wanted to be in charge? All of us have at least two selves: one who wants to work hard, get good grades, and be successful; and one who would rather lie in the sun and listen to music and daydream. To understand F. Scott Fitzgerald, the man and the writer, you must begin with the idea of doubleness, or twones
  • The Physics of Golf
    The Physics of Golf As anyone who has played a round of golf will attest to, the sport is based around many fundamental principals of physics. These basic laws are involved with every aspect of the game from how a player swings the club to how the ball moves through the air on its way toward the pin. It is the challenge that physics presents to the golfer that has allowed the game, and equipment used, to develop so drastically over the past one hundred years. The first golf balls used were calle
  • Bigotry in America
    Bigotry in America In order to stop racism you must first star at the home. Bigotry and racism are the types of beliefs that are brought up through families. If a child is raised in a racist home than that child is likely to carry those beliefs with him or her and eventually on to their children. In order to stop this cycle you must start with the children. It is easier to implement your ideals on a child than to change the opinions of an adult. Then you must give it time. It is only over time t
  • Paper on Gun CDontrol
    Paper on Gun CDontrol Gun Control vs. Gun Rights There is a famous quote, which states: "Guns don\'t kill people, people kill people." This quote is technically true. But if there are no guns, it will be a whole lot more difficult for people to kill people. Sure people could use different weapons such as knives and golf clubs to kill people. But the victim will have a significant better chance of defending him or herself from a weapon other than firearms. I was born in Tokyo, Japan and moved to
  • Declining Clarity of a Jewell Exploring Lake Tahoe
    Declining Clarity of a Jewell Exploring Lake Tahoe DECLINING CLARITY OF A JEWEL - EXPLORING LAKE TAHOE BY LESLIE WATSON ELLINGSON APRIL 20, 2000 TABLE OF CONTENTS Lake Tahoe An Introduction Page 2 Lake Tahoe -- History Page 3 Figure One -- Tahoe Region Map Page 3A Lake Clarity -- Introdution to Causes Page 5 Figure Two -- Secci Depth Chart Page 6A Soil Erosion Page 7 Figure Three -- Population Graph Page 7A Air Quality Page 8 Water Inflow and Algae Growth Page 9 Figure Four -- Water Cycle Flow C
  • Baberuth
    baberuth Babe Ruth Biography Ruth in 1898 at the age of 3. © The Babe Ruth Museum On February 6, 1895, Kate Schamberger Ruth gave birth to her first child. George Herman Ruth, Jr. was born in the house of his grandparents in Baltimore, Maryland. He was the first of eight children born to Kate and George Herman Ruth. Unfortunately, most of the children died in infancy, and only George, Jr. and his sister Mamie survived to lead a full life. Ruth\'s father worked as a bartender and ultimately opene
  • Influence of mass media on sport
    influence of mass media on sport Influences of Mass Media in Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there mus
  • Kentucky Derby
    Kentucky Derby The History of The Kentucky Derby The Kentucky Derby is the most famous and prestigous horse race in the world. It is the first leg of the United States Triple Crown of horse racing. The race became the most famous horse race shortly after it started in 1875. The Kentucky Derby is said to be "The most exciting two minutes in sports." Besides the race itself, there are many Derby activities in the previous two weeks, known as the Kentucky Derby Festival. The month of May and the Ke
  • Sport Management
    Sport Management HPR 475 - Management of Sport & Recreation Semester Project Proposal - Homework 1 INTRODUCTION Enterprise Description The Springfield Statesmen Hockey Organization will play in the North American Junior Hockey League (NAJHL). The NAJHL is a Division A junior hockey league, which is the highest level of junior hockey, consisting of eight teams located in the Great Lakes Region of the United States. The league is comprised predominantly of players 16 -20 years old. Each team in th
  • Women Sports of Today
    Women Sports of Today Women and women\'s sports have made great strides since the mid 70\'s. Although, gender inequality in sports is still common in most sports today. Prior to the early 1970 women did not have teams or similar programs that the males had. In 1972 the government finally stepped in and passed Title IX of the Educational Amendments. Today women are given many opportunities to participate in sports. While opportunities have increased for women, the equal rights of men and women\'s
  • Gps navigation
    gps navigation GPS: The Future of Navigation and Technology As we enter the 21st century, we are constantly being bombarded with new technologies. From the wireless community to operations that once took weeks to recover and now only take a day or so, our world will never be the same. Another technology that is revolutionizing the world we live in is the Global Positioning System or GPS. The first GPS satellite was called GPS Block I. Launched in 1978, it was a developmental satellite. Another n
  • Zodiac
    Zodiac Serial killers almost without exception enjoy playing games. Whether played with their victims, or the police forces trying to track them down, the game of the kill is almost as essential as the murder itself. In most instances this need to draw out the experience leads to the downfall of the culprit. This was not the case with the elusive Zodiac Killer of the San Francisco Bay Area. Zodiacs career, which would become the most cerebral murder case of all time, began in Riverside Califo
  • Airline Safety
    Airline Safety Systems, Parts and Maintenance In July of 1996, a Boeing 747 carrying the designator Flight 800 took off from Kennedy Airport in New York. On board were two hundred and thirty people who were entrusting their individual safety to an aircraft that had one of the best safety records in the airline industry. The Boeing 747 has been in service for many years, and has been utilized for many different things including the one designated Air Force One. Nine miles off the coast of Long I
  • Smartball
    smartball Table of Contents Page I. Introduction 2 · The SmartBall 2 · Research 2-3 II. Internal Environment 4 · History 4 · Mission Statement and Reputation 4-5 · Policies and Procedures 5 · Culture 6-7 III. Operating Environment 8 · Opportunities in the Environment 8 · Customers 9-10 · Competitors 10 · Suppliers 11 IV. Macro Environment 12 · Physical Environment 12 · Demographics 12-13 · Science and Technology 13 · Social and Cultural 13 · Economic 13-14 V. Conclusion 15 VI. Survey 16 VII. Su
  • The NotSoWonderfulWorld of Disney
    The NotSoWonderfulWorld of Disney The Not-So-Wonderful-World of Disney Until 1992, the Walt Disney Company had experienced nothing short of success in the theme park business. Having successfully opened parks in California, Florida and Tokyo, it only seemed logical to open one in Europe. When word of this go out, officials from many European countries offered Disney pleas and cash indictments to work the Disney magic in their hometown. In the end only one city was chosen and it was Paris, Franc
  • Business report
    business report SOCIAL CUSTOMS Every country has it’s own social customs and gestures. Ireland has its share of social customs that differ from the United States, but for the most part the countries are relatively similar. Friendliness and hospitality have always been the hallmark of the Irish people. People in Ireland react to strangers very politely, as you would expect in most parts of the United States. The attitude toward foreigners in Ireland is reasonably friendly, and welcoming, as oppo
  • Economics3
    Economics3 In the United States today, the economy is one of the most important things to stabilize and maintain. The economy is this capitalistic nation in a way. As the economy has gone over the many years, so has the country. A good example of that is the Great Depression; everyone in the United States was doing great with the Bull Run of the market and the abundance of jobs. Then things started to change for the worst; the economy fell out with the great crash of the bare stock market and a
  • Chapter summarys of slaughter house 5
    Chapter summarys of slaughter house 5 Slaughter House 5 Chapter One: Summary: The narrator assures us that the book we are about to read is true, more or less. The parts dealing with World War II are most faithful to actual events. Twenty-three years have passed since the end of the war, and for much of that time the narrator has been trying to write about the bombing of Dresden. He was never able to bring make the project work. When he thinks about Dresden\'s place in his memory, he always rec
  • The Great Gatsby2
    The Great Gatsby2 In his novel The Great Gatsby (1925) F. S. Fitzgerald introduces the reader to a set of characters that stand on the different levels of socioeconomic ladder and by destinys will share each others lives. Reading the novel one can see that Fitzgerald puts a huge emphasis on money: its presence or absence is the deciding factor in shaping the lives and personalities of the characters. The novel takes place in New York, in the early 1920s. One might notice that the financial si
  • The Great Gatsby2
    The Great Gatsby2 In his novel The Great Gatsby (1925) F. S. Fitzgerald introduces the reader to a set of characters that stand on the different levels of socioeconomic ladder and by destinys will share each others lives. Reading the novel one can see that Fitzgerald puts a huge emphasis on money: its presence or absence is the deciding factor in shaping the lives and personalities of the characters. The novel takes place in New York, in the early 1920s. One might notice that the financial si
  • History of italian sports
    history of italian sports Sports help people relax and have fun. In Italy it is very evident that the people are hard workers, but they still do love to play! The Italians are very fond of many sports. They are very enthusiastic about many of the same sports as we are in the United States. The sports that Italians are most fanatic about in every day life are soccer, tennis, swimming, boxing, rowing, boating, golf, and basketball. (DiFranco, 103). Some of these sports are new to the Italians, ho