Charles Schwab

This essay has a total of 423 words and 3 pages.

Charles Schwab

Charles Schwab

Since opening in 1974 Charles Schwab became a well known name in households. The firm's
main goal was to differentiate and honor their customers with available research. In 1997
Charles Schwab exceeded in altering his marketing environment to improve the business as
well as customer satisfaction, value and retention.

By offering the online trading option Schwab was able to lure customers in with an
exceptional value proposition as well as a value - delivered system unknown to investors.
By placing the decision making and the convenience of trading in the customer's hands,
Schwab made this service exciting and cost effective to customers, thus making many
investors satisfied Schwab customers.

Schwab also created customer value. Analyzing the firm's success I noticed that Schwab
delivers outstanding quality in service. Schwab provides customers service online as well
as in his branches. This service includes technical support as well as investment tips and
investment education information for all existing clients as well as future clients.
Schwab also established a Value- Delivered Networks with many companies which offer
customer discounts and promotions. They offer promotions and discounts such as reduced
traveling trips, good mortgage rates, and free airlines tickets.

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