This essay has a total of 475 words and 3 pages.
Cheret lithographic posters and Art Nouveau
Although lithography was invented in 1798, it was at first too slow and expensive for
poster production. Most posters were woodblocks or metal engravings with little color or
design. This all changed with Cheretís "three stone lithographic process," a breakthrough
which allowed artists to achieve every color in the spectrum with as little as three stones -
red, yellow and blue - printed in careful registration.
Although the process was difficult, the result was a remarkable intensity of color
and texture, with sublime transparencies and nuances impossible in other media (even to
this day). This ability to combine word and image in such an attractive and economical
format finally made the lithographic poster a powerful innovation. Starting in the 1870s
in Paris, it became the dominant means of mass communication in the rapidly growing
cities of Europe and America.
In France especially, as the industrial age grew, the average person had more time
for themselves. They became better educated. They were becoming readers, theater goers,
music and art lovers. It seems as though the French developed a keener sense of art and
style, ahead of everyone else. Paris became the center for culture and artistic excellence,
during this period
These were changing times. The middle class started to have access to consumer
goods. This new consumer-oriented economy created a need for a medium to reach the
masses of people with product information. The poster filled this need. To reach the
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