CocaCola

This essay has a total of 4847 words and 23 pages.

CocaCola





History

"Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99).
An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to the syrup and that is how Coca-Cola was invented.
Dr. Pemberton sold Coca-Cola out of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M. Robinson. Robinson suggested "Coca-Cola" as a name for Pemberton's drink. The two men took an old oilcloth sing and hung it in the window saying "Drink Coca-Cola". They averaged nine glasses sold a day.
In 1886 Pemberton became sick he sold some of his portions of his interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman. Candler knew Coke was going to be something big. He then had complete control by 1891 for $2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other associates formed "Coca-Cola Company" in Georgia.
Candler was a master at marketing. He handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by painted walls, Clocks, outdoor posters, serving trays and fountain urns. Candler marketing stragety worked Coke was available everywhere. The sales took off. People started calling Coca-Cola "Coke" They urged the customers to call it by its full name, but "Coke" just stuck.
"In 1894, the company opened its first syrup manufacturing plant outside Atlanta in Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years after the Coca-Cola Company's incorporation Candler announced in the annual report: "Coca-Cola in the now drunk in every state and territory in the United States" (History of Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed bottler machinery in his candy store in 1894 and became the first Coca-Cola bottler in the United States.
Benjamin F. Thomas and Joseph B. Whithehead of Chatttanooga, Tennesse bought Coca-Cola from Asa Candler for one dollar. He got all right to Coca-Cola he thn opened the first bottling plant in Chattanooga that year. Candler sold the Coca-Cola Company in 1919 for $25 million to an Atlanta banker named Ernest Woodruff and investor group he had organized. In 1923 E. Woodruff's 33-year-old son Robert Woodruff was elected president of Coca-Cola Company. "The Business was re-incorporated as a Delaware corporation, and 500,000 shares of common stock were sold publicly for $40 per shares."
Robert Woodruff bought Coca-Cola Company to even greater highs for more then six decades. "Fundamental to his success was a commitment to the highest standards for product quality a commitment that remains a hallmark for the Coca-Cola system today".
1981 Roberto Goizueta a Cuban born chemical engineers who rejuvenated the business. Although Coca-Cola had dabbled on several industries over the years, Goizueta engineered the largest of this diversification, the $700 million acquisition of Columbia pictures in 1982.
In 1985, Coke changed its original recipe for a "New Coke". Market shares had fallen so Guizueta thought that Coca-Cola needed a change his change was "New Coke" the consumers rejected it. The company changed back to the original recipe. In 1986, it consolidated the U.S. bottling operation it owned into Coca-Cola Enterprises and sold 51% of the new company to the public.
In 1960, the Coca-Cola Company purchased minute Maid Corporation; adding frozen citrus juice concentrates and adds, along with the trademarks minute maid and Hi-C, the company's beverage line. The company later acquired Duncan foods, a coffee producer, and formed the Coca- Cola company foods Division in 1967, now known as the Minute Maid Company".
From 1977-1983 the company produced and marketed wine in the United States. In 1982 Coca -Cola company bought Belmont Spring Water company Incorporated. Coca- Cola thought the Entertainment business would be good for them so in 1982 the company acquisition to Columbia Pictures Industries, Inc, which joined Tri Star Pictures in 1987, to form the independent corporation Columbia Pictures Entertainment, Inc. Coca-Cola then sold Belmont Springs Water Company, Inc. 1989, closing out a decade of accelerated growth and change.
In 1997, Robert Goizueta died of lung Cancer. While Robert was in the company the value rose from 4 billion dollars to 145 billion dollars. Douglas Ivester, the architect of Coca-Cola's restructured bottling operations, took over the company when Guizueta past away.
Coca- Cola and Investor ran into some legal problems when Invester took over. In 1997, the French government blocked the company tried to buy Orangina from Peknod Ricard. Then in 1998, an antitrust lawsuit from Pepsi - Cola challenged Coca-Cola's dominance in the U.S. fountain -drink business.
In June of 1999, products bottled where shut down for two weeks because some of the bottles where contaminated in Belgium and France. This was the company largest product recall in the company's history.

Corporate Culture
The Coca-Cola Company provides assistance to American Red Cross and Big Brother Big Sister. These are just a few of the noble acts the Coca-Cola Company has become involved in over the years.
Coca-Cola is a leading company, which will continue to grow in all respects. Most importantly, it will grow because of the company's value system, and quality for not only its product but also life.
Benefits
401k

Company Paid Coverage
Coca-Cola offers a full range of benefit options. The first benefit that may attract an employee to work for Coke is their company-paid coverage. This would include basic life insurance, basic long-term disability and health insurance.

Retirement, Pension, and Other Post Retirement Benefit Plans
For retirement, the company offers a 401(k) savings plan with matching company contributions, an employee pension plan, and retiree medical and life insurance.

Paid Time Off
The company offers all of their employees some paid time off. This time off would include sick pay or short-term disability, vacations, and holidays.

Flexible Benefits
The company also provides an opportunity for employees to receive flexible benefits. These options would be medical coverage, including vision and prescription drugs, dental coverage, health care and dependent care reimbursement accounts, supplemental long-term disability insurance and supplemental and dependent life insurance. Coca-Cola also provides educational assistance and employee assistance programs. Employees have access to a variety of health management programs such as on site health club, cholesterol/blood pressure screenings and other wellness programs.

Pension
Coca-Cola provides a variety of benefit pension plans covering all of its employees in North America and Europe. Additionally, the company is involved in a number of multi-employer pension plans worldwide. Coca-Cola also sponsors a post-retirement plan that covers substantially all of American and Canadian employees who qualify before retirement or terminated. In European Countries, primarily government-sponsored programs cover retired Workers.
The total pension expenses for all benefit plans, including post-retirement health care and life insurance benefit plans, amounting to approximately $119 million in 1998. In addition, they also contribute to a voluntary beneficiary association trust, which will be used to partially fund health care benefits for future retired employees.
Seeing how Coca-Cola employs 30,000 people worldwide, they try to increase scouting their young employee's talent for potentially higher positions. These people start their jobs in front line beverage sales, distribution, production, or service positions. "The biggest thing Coke is looking for is long term thinkers," says one insider, "They don't want cowboys. They want conservative people who are into adding shareholder values" (Coke insider, Investors Business Daily Coca-Cola).
In 1994, the Coca-Cola Company was awarded the Optimas Award for global outlook in success for developing the standardized corporate culture. The company maintained a long-standing commitment to equal opportunity, affirmative action, and valuing the diversity of their consumers. The company's aim to create a working environment free of discrimination and harassment with respect to race, sex, color, national origin, religion, age, sexual orientation, disability, being a special disabled veteran. They also have commitment to make reasonable accommodations in the employment of men and women who are qualified with disabilities
In addition, to trying to create a working environment free of discrimination and harassment with respect to sex and sexual orientation, to prohibit such discrimination and harassment provide a complaint mechanism to ensure compliance. Even more important, the company maintains an open door policy where employee related issues could be raised freely. The whole idea of the open door policy is to provide an effective and timely means for all company associates to find solutions to work related questions, problems, and concerns that may effect the culture of the organization.
The company has management programs for potential management and people already in the management program. Managers and associates work together on the development process. This process includes determining development needs and agreeing on the development methods. The approach to development may include on-the-job experience, specific training programs, and other approaches to the development of the company. Feedback is an essential factor in the appraisal process. It will prepare the associates for future business needs. This is all part of there equal Opportunity Policy, Employees are trained extensively nation wide. Coke provides its South African divisions with programs to university students with the opportunity to learn new business skills by working within the company. These specific programs allow employees to further build new skills, while it also allows employees to build skills for the first time. The skills the employee's posses aid the company in shareowner value

National Distribution
The Coca-Cola Company is the world's largest bottler of liquid nonalcoholic refreshment in which they produce, market, and distributes their products in nearly 200 countries throughout the world. Each day these countries consume 100 billion servings of Coca-Cola products which stresses the importance of the invaluable service that Coca-Cola's distribution and bottling centers provide for the company. The World's most effective and pervasive distribution system is broken up into two different sectors which are then divided even further into subunits such as the following:
1.) The North American Sector
- Coca-Cola USA [which operates in the U.S.]
- Coca-Cola LTD [responsible for soft drink operations in Canada.]
- Houston Base Coca-Cola Foods [produces and markets juices and juice like drinks.]
2.) The International Business Sector
- The Greater Europe Group [manages the regions that are part of the European Union.]
* Central & Eastern Europe
* Scandinavia
* Soviet Union
- The Latin American Group Overseas
* Mexico
* Central & South America
- The Middle and Far East Group
* Asia & Pacific Rim
* Middle East
- The Sub Sahara African Group
* Manages any countries below the Sahara Desert.

This distribution system provides the backbone needed to support the company and help them remain competitive in the cold-beverage industry. The company is always striving to maintain quality products while maximizing customer satisfaction. Distribution has become an intricate part of the companies success in being able to successfully produce quality products that are delivered and sold around the globe in a cost effective and time efficient manner.
Coca-Cola's North American Distribution Sector deserves to be mentioned first, because this is the region in the world where the Coca-Cola empire first evolved and continues to prosper and grow. Coke has become an American icon that has managed to transform itself from a profitable fountain soda into a generational product that Americans have grown to love. The North American Sector operates under DSD policies (Direct Store Delivery) inwhich the products are delivered to the store directly from the distribution center. This is in an effort to maximize profits and maintain a quality image for their products "freshness". "By contract with the Coca-Cola Company or it's local subsidiaries, local businesses are authorized to bottle and sell company soft drinks within certain territorial boundaries and under conditions that ensure the highest standards of quality and uniformity".
This affiliation is being created by Coca-Cola's "Project Infinity", which is being implemented by upper management to consolidate independent bottlers in an effort to cut costs, pool resources, generate more buying power, improve overall communication throughout the organization, and increase profits. This strategic alliance allows the company to produce products that taste consistently good, contain the same amount of ingredients, are packaged interchangeable, and are stocked and served to the customer in a systematic way all across the country.
One of the main components of Project Infinity is an application for sales and distribution that Coca-Cola built for the bottling companies years ago, called Basis (Beverage, Analytical, Sales, Information, Systems), which is used for routing delivery trucks and determining specific customer needs in terms of volume. In addition Basis serves other functions as well including such responsibilities as accounting, logging in order entries, and payments. Basis is the central piece of Coca-Cola's distribution center because it is used primarily as their dispatching and replenishing system. Without Basis Coca-Cola would be unable to keep track of their inventory and supplies, which would eventually have a dissolving effect on their overall internal structure. Unfortunately, Coke realizes that their dominance in the cold-beverage industry will not continue unless they come up with new innovative ways to remain competitive in a global market. Therefore Coca-Cola is installing a massive integrative system called SAP Applications (Strategic Alliance Program) which will eventually replace the outdated Basis.
This program is designed to share knowledge with each bottler and set up common systems and applications that are integrated with each and every bottler within the Coca-Cola organization. SAP is in the beginning stages of development, b

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