Cox Enterprises Essay

This essay has a total of 673 words and 4 pages.

Cox Enterprises

Cox Enterprises
Media Corporations in the Global Marketplace

Cox Enterprises, Inc. (CEI) is an Atlanta-based media conglomerate that has ties into
nearly all media forms today. Since the founding of Cox Enterprises by James M. Cox in
1898, CEI has been established as a media staple through newspapers, radio, television,
cable, telephone, and Internet communications . As of 2000, Cox Enterprises was ranked
seventh in AdAge’s “100 Leading Media Companies” . Cox Enterprises is listed on the New
York Stock Exchange and is currently being led by Chairman and Chief Executive Officer
James C. Kennedy, the grandson of James M. Cox .

Cox Enterprises ,Inc. is the parent company for Cox Communications, Inc., Cox Interactive
Media, Inc., Cox Newspapers, Inc., Cox Radio, Inc., Cox Television, and Manheim Auctions,
Inc . Since James Kennedy became the CEO for Cox Enterprises in 1988, revenues have
increased from $1.8 billion to more than $7.8 billion in 2000 . The public trading of
both Cox Communications and Cox Radio since the company takeover by Kennedy has resulted
in a respectable market capitalization of $27 billion and $2.4 billion.

The establishment of Cox Enterprises began in 1898 when James M. Cox purchased the Dayton
Evening News in Ohio . Prior to the success of Cox’s media career, he ran and lost
against Warren G. Harding in the 1920 Presidential election. Upon losing the election,
Cox decided to return to Ohio and focus on his media business. In 1934, he established
the broadcasting center WHIO in Dayton. Five years later, Cox entered the Atlanta market
through the purchase of The Atlanta Journal, which included the acquiring of WSB-Radio.
The purchases within the Atlanta market led to the launch of the South’s first television
station, WSB-TV, and the first FM band radio station, WSB-FM.

James M. Cox passed away in 1957 only to be succeeded by his son, James M. Cox, Jr. Cox,
Jr. entered the cable television market in 1962 with the purchase of cable systems in
Pennsylvania, California, Oregon, and Washington. The success of the radio, television,
and cable systems led to the establishment of the Cox Broadcasting Corporation, a publicly
traded company on the New York Stock exchange. In 1968, Cox Enterprises, Inc., a private
company, was created through the organization of Cox. Jr.’s newspaper interests. That
same year Cox Broadcasting enters into the auto auction business in Pennsylvania, New
Jersey, and Virginia.

Following the death of James M. Cox, Jr. in 1982, Cox Broadcasting became known as Cox
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