EBay and Cable TV Essay

This essay has a total of 363 words and 2 pages.

eBay and Cable TV

Cable Tv has long been considering ways in which they could create an interactive
experience for viewers. Most plans fell to the wayside and were not taken seriously due to
lack of interest, as well as, a surge in more profitable sectors including digital cable,
high-speed Internet, and telephony. Any interest that was given to Interactive Television
(ITV) centered around shopping. Analysts such as Gary Arlen, president of Arlen
Communicaitons, note that the rise of e-commerce has made consumers more comfortable with
buying things from a screen. Despite the reluctance of consumers to adapt, and due to the
change in consumer spending habits, cable TV operaters have a renewed interest in ITV and
are trying to work out a way that viewers can use a remote control to make purchases as
instantly as they change channels.

Time Warner Cable has teamed with eBay to smooth the transition and for a test group of
50,000 participants in the Austin, Texas area, ITV became a reality last Thursday. Those
researched were already renting boxes from the cable service and subscribed to its digital
video recorder service before being introduced to the new concept. This "trial" effort is
being offered at no charge and marks the first deal for the Plano, TX-based Biap System's
eBay on TV service.

Users of the service can access their eBay accounts, submit new bids on watched items, and
track existing bids with a remote control, but no search of eBay is currently offered
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