Estee lauder swot Essay

This essay has a total of 287 words and 2 pages.

estee lauder swot

Introduction

The Estee Lauder Group, a producer of prestige cosmetics, controls 46% of the U.S. market
and 21% of the global market. The Group was launched in 1947 by Estee and Joseph Lauder
and is still controlled by the family. With annual sales of over $8 billion in 130
countries, the Company hopes to double its business over the next decade.


Estee Lauder consists of a collection of up scaled brands targeted at a diverse selection
of consumers. The Group's portfolio of brands includes the most recognized labels for
mature customers (Estee Lauder, Clinique, Prescriptives, Aramis, and La Mer), eco-correct
labels (Aveda and Origins), as well as hip labels (M.A.C., Bobbi Brown, Tommy Hilfiger,
Donna Karan, Stila, Jo Malone, Bumble and Bumble, Kate Spade, jane, and Darphin). Its most
elite brand is Creme La Mer, a "miracle" skin treatment created by a NASA scientist that
sells at $400 a jar. At that level, it's main competitors are Yves Saint Laurent and La
Prairie; which are exclusively sold in fine department stores such as Saks or Nordstrom.
Estee Lauder not too long ago took over jane, a small makeup label sold in discount
stores, drugstores and pharmacies.


Over 20% of Estee Lauder expenses is the selling costs. To be successful in the cosmetic
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