Examining the Problems Surrounding Cross-Cultural Essay

This essay has a total of 1155 words and 6 pages.

Examining the Problems Surrounding Cross-Cultural Communication in the

Introduction

In business, successful communication is the key to success, and being able to relate to a
customer is the best form of communication. This is why cross-cultural communication is so
important as the business world continues to globalize itself. Unfortunately, "A lack of
awareness about the culturally prescribed rules and norms of communication behaviors can
cause public relations projects to fail, or worse, backfire." (Zaharna, 2001, p.135).

My research is focused on the problems associated with cross-cultural communication and
how awareness of culture, language, tradition, and business practices can increase the
advantages to globalization. This report will be field specific in the International
Beverage industry with my interviews focusing on the communication relationships between
H.P. Bulmers, Ireland, which recently decided to move into the United States. I choose
this focus due to interest in working in this industry after college, and because I plan
to study abroad in Galway, Ireland in the fall of 2002. I plan to outline the major issues
that companies must address when dealing with different countries, and then I will create
an action plan to help companies solve their communication issues.


Methods:

For my interview I decided that I would present both sides of a cross-cultural business
relationship. To accomplish this I will first interview Mark Woodard, my father, who is
Head of Operations in the United States, for H.P. Bulmers. Next, I will interview John
Keyo, the President of Operations in Ireland for a unique examination of European
communication. With both interviewees my questions focus on the problems that have
developed in the past 2 years since H.P. Bulmers first began communication with the United
States. Additionally, with Mr. Keyo my focus is extended to discover if he has experienced
any sense of "American arrogance" during his communication.

My library research is focused on discovering different success and failures of companies
in the past, and to figure out the causes. With this information I will be able to
highlight the main problems areas for international communication, and focus on how these
issues can be avoided in the future.


Findings:

"Learning international business practices and customs, communicating clearly and
effectively… are crucial preparations…(to) make before leaping abroad." In my third
article I learned about the importance of cultural awareness in the Information Technology
Field.



Introduction:
In every type of business, how people are able to communicate dictates the success of the
company. If all aspects of the business are not able to keep each other informed on
important issues and breaking news, then the company is destined to fail. For my research
report I have decided to focus my efforts on the issue of communication in the Beer
Wholesaling industry. For over a year now I have been involved with the beer industry
working in both promotions, and in merchandising. Even in that small window of time I have
seen forms of communication change. This change has lead to both the creation, and the
solution to many communication problems in this workplace.

I plan to study how the changing methods of communication have altered the beer wholesale
business, and worked to solve and create problems. Over the past 10 years we have seen a
revolution in how people in the work force are able to communicate. First car phones and
then cell phones made contacting others much easier, and now computers are affecting
everything through email and the Internet. The beer business, much like other business, is
built mainly on the strength of communication. Brewers must communicate with wholesalers
who in turn must be in constant communication with storeowners. If one of these lines of
communications breaks down then a too much beer might be brewed for a season, or a liquor
store may end up with too much of one product and not enough of another.

Continues for 3 more pages >>




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