Final essay Essay

This essay has a total of 1324 words and 5 pages.

Final essay

1. The Clinton-Lewinsky affair is a very good example of the concentric circle model.
Thinking of it in the way explained in the book, "as a pebble being dropped in still
water." That is exactly what happened in this story. The ripples were the different people
that were actually involved in and knew of the story in the first place, before it got out
to the public. The media's knowledge of the story started when Michael Isikoff tracked
down Linda Tripp, because of tips he received from other people. It is funny to me how the
story for the media began which was because there had been rumors that Clinton had asked
Monica Lewinsky to perjure, which would have been illegal. What is so funny to me about
that is, when the news actually hit the public, the story seemed to change to the fact
that Clinton had an affair. Which is exactly what the Newsweek and other news outlets were
not interested in reporting.

2. Internet has evolved over the last ten years. It has continually expanded and
become every more a part of the media's conglomeration. And the future of the internet is
looking very good. Because technology has always surpassed itself, coming out with new and
better products on an continual basis. Today the internet is accessible in most schools
and children are becoming more computer literate. I believe that one day the internet will
surpass all other forms of media. As more people start to become computer literate they
will use the internet more. Business's make billions of dollars a year from the internet.
Allowing people to shop in the convenience of their own home has been a huge plus for
these business's. This is a very profitable venue for a business because they don't have
all the expenses of an actual store, such as employees and the physical store.

3. The White House Press Secretary has a very unique relationship with the media. The
person who has this job more than likely has an abundant amount of information the media
would like to know. This goes along very well with what libertarians believe. Which is
"that people are involved in a life-long quest for knowledge, truth and wisdom." They
"imagined a word of many diverse publications that there would be room for every outlook."
That, "truth-seeking individuals exchange ideas in an unstructured, free-wheeling
marketplace." And finally that "all citizens engaging in great dialogues through the media
seemed naive to some people."

4. Orson Welles had no idea that what he did that Halloween night in 1938 would have
such great impact on people. One-sixth of people that listen to the radio broadcast
panicked. The way that listeners perceived the message was not good. They did mention that
the broadcast was a joke, but only at the beginning so people that missed that first part
did not know that it was just a hoax. People actually believed that there were actual
aliens that had landed. This was a very good example of how listeners or viewers of a
media product go through the different steps of message conception, encoding,
transmission, reception and decoding. The people doing the broadcast did it in such of a
way that it seemed that they were encoding it to say that the event had happened, if they
had not heard them say it wasn't true at the beginning. They used electronic transmission
to allow for people to hear it. Reception was the people actually hearing the broadcast.
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