Human Resources Blogging Essay

This essay has a total of 1018 words and 6 pages.

Human Resources Blogging

From Susan M. Heathfield,Your Guide to Human Resources.

Use Blogs for Information and Communication
The current revolution in personal writing and instant publishing is called blogging. A
business blog is an informal, easily maintained way to regularly communicate with your
customers and employees. Unlike traditional media that require lead time for publishing,
blogs are frequently updated, often daily, online journals of opinions, information and
links to interesting content online.


According to About's Susan Ward, "What sets blogs apart from other online writing … is
their dynamic nature (as opposed to static Web pages) and their voice (style)." The voice
of the writer (or writers) of the blog, in a successful blog, is unique to that blog.


Blogging matters to business because blogging can represent your company in a positive
light. Blogs can pinpoint employees you don't want to hire and help you do market
research. Yet, blogs can also criticize your company and review your products unfavorably.
You need to know about business blogging. There are seven reasons blogging is important to
your business or organization - to start. Here are the first four reasons blogs matter.


A business blog is an informal, easily maintained method for regularly communicating with
your customers. A business blog offers a more approachable, informal information-providing
approach in which customers find enjoyment, get to know your company, and learn about your
products, achievements, and innovations.



A business blog is an informal, easily maintained method for regularly communicating with
your employees. Whether you host your internal employee blog on a commercial site, on your
webpage in a password protected location or on your Intranet, you have created a strong
communication tool. Multiple people may post on the blog and information can be shared
daily. No more waiting for the weekly one-page update or the monthly newsletter, employees
can read company news every day. The blog differs from email in that a permanent record of
posts is maintained by category. The second advantage is that all employees receive the
same information at the same time.



A business blog can provide a "voice" for your company that educates and informs your
website visitors; it is more easily updated than traditional web pages. These are several
good examples of company blogs, that are supported by the company. They tell potential
employees about your company's culture. They make customers feel as if they know your
company. They inform your current employees and your customers about new products and
services. Take a look at:

--Google Blog
--GM's FastLane Blog
--Butler Sheetmetal Ltd. or Tinpot Alley
--Stamping Out a Living
--Companies like Sun Microsystems encourage blogging and provide blogging space.


Your employees may also be blogging. You want to ensure their blogs do not give away
company confidential or proprietary information, or trade secrets. According to the Pew
Internet & American Life Project, two surveys in November, 2004, "established new contours
for the blogosphere: 8 million American adults say they have created blogs; blog
readership jumped 58% in 2004 and now stands at 27% of internet users; 5% of internet
users say they use RSS aggregators or XML readers to get the news and other information
delivered from blogs and content-rich websites…" Indeed, the study reveals that 12
percent of Internet users have posted comments on blogs.

Want three more reasons why blogs matter to business, including tips about blogging job
candidates? Find three more reasons in the second part of this article.
Continues for 3 more pages >>