I.q Test Essay

This essay has a total of 597 words and 3 pages.

I.q Test


Ideal Woman

In magazines stuffed with models and advertisements, billboards on the highway, and
actresses on television, the message of what women should look like is everywhere.
Advertising is a powerful force in our culture due to the exposure. The decided presence
of these images in effect shapes the image of women today. It is very unfortunate that the
media influences American society to the point that it defines the "ideal woman". The
"ideal woman" is defined as someone that is thin, young, and beautiful.

Today it seems as if being thin is the only way to go. There is a wealth of businesses
that depend upon the American desire to be thin to survive. Exercise and diet companies
are a perfect example. In order to create a market for their product they attempt to make
women feel imperfect about their own bodies through advertisement. Advertisers manipulate
women into thinking their value is dependent on their physical appearance. An overweight
person is seen as lazy. Women, especially, are told that their efforts to exercise and to
stay fit will be rewarded by success in their personal and professional lives. If they
fail at the idea they are encouraged to try harder. The cruel thing is that the social
requirement that we achieve the "ideal weight" is based on the presumption that we can
completely control our body size, which is not true.

Continues for 2 more pages >>