Instructional Design Essay

This essay has a total of 632 words and 5 pages.

Instructional Design


The ultimate goal of Instructional Design is to quickly and effectively teach people a new
skill, or system of thinking. Elliot Masie, editor of TechLearn Trends, suggests ¡§all
training is about behavioral stimulation that changes human beings on some level.¡¨
(Masie, 1998, p. 14) This is a tall order ¡§to change human beings¡¨, and therefore,
any professional instructor that accepts this challenge must ask plenty of fundamental
questions first. These essential questions are part of a process known as Needs
Assessment. This critical front-end work is going to 1. Provide information about audience
capabilities and preparedness.

2. Establish that, indeed, there is a need for training. 3. Reveal information regarding the company culture.
An instructor needs this information to choose tools for the program; the more you know
your audience, both customer and learners, the more successful the program will be. There
are several need assessment models to follow, but I will use ¡§The Zemke-Kramlinger
Model of the Major Human and Organizational Factors that Affect People Performance in an
Organization¡¨. Their model asks hard questions in three different categories:


Performer Skills
,h What Abilities
,h What Skill Level
,h Job Knowledge
,h Objective
,h Needs


Company Support
,h Objective
,h Expectations
,h Reward
,h Punishment
,h Feedback
,h Support


Corporate Culture
,h History
,h Mission
,h Goals
,h Strategy
,h Tactics
,h Plans

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