Marketing trends Essay

This essay has a total of 891 words and 5 pages.

Marketing trends

"Trends for the Millennium"

September 25, 2001

Companies of today must respond to change to survive the future. Change is
inevitable-growth is optional. Change forces all business owners to adapt, adjust and be
energetic in building their businesses. After all, there are only three things a company
can do with change: ignore it, adapt to it or embrace it. By focusing on new ways of doing
things, a company can revitalize their business. In particular, marketing in new ways and
with different strategies not only simulates new business, but also gives a company a new
vision on productivity.

Companies will need to use their resources wisely as technologies and quick markets will
leave companies trying to find their way to the door. Spending millions of dollars to make
a product unique is a thing of the past with technology and the ever changing buying
patterns and competition companies will have to use those dollars to emphasize their
company values not specifically their product. Additionally education will play an
important role as markets and technology is rapidly changing. Companies should develop a
culture that encourages and fosters new ways of looking at things. They constantly should
strive to create, develop, test and refine ideas. Organizations and associations are
resources and committed to offering ideas, information, data, conferences, publications
and more. In addition, local college continuing education classes, public workshops and
even the library are resources that can be utilized. Learning about new ways to hire,
train and motivate employees, for example, can be critical to success-especially because
the labor market is so tight. Keeping abreast of trends in marketing (i.e. electronic
communication, direct mail and response, telemarketing) also is important.

As an independent business person I have used educational means to stay adept to new
technologies as well as keep the quality of my work more personalized. My philosophy is
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