Essay on Mcdonaldization

This essay has a total of 600 words and 3 pages.

mcdonaldization

George Ritzer describes McDonaldization as "the process by which the principles of the
fast-food restaurant are coming to dominate more and more sectors of American society as
well as the rest of the world". McDonaldization is the idea that our society is becoming
more efficient and more fast paced. Rational systems can be defined as "unreasonable,
dehumanizing systems that deny the humanity, the human reason, of the people who work
within them or are served by them".1 Today there are many types of businesses that are
increasingly adapting the same values and principles of the fast-food industry to their
needs. Rational systems are dehumanizing our society and seem to be even more irrational
than convenient. "Almost every aspect of today's society has been affected by
McDonaldization including the restaurant business, education, work, healthcare, travel,
leisure, dieting, politics and the family". McDonaldization is turning our society into
one which is built upon convenience and gaining the most for our money in the fastest way
possible.

The significant success of McDonalds, and of McDonaldization as a whole, is due to four
basic elements- efficiency, calculability, predictability, and control.(Ritzer, p.12) The
first dimension of McDonaldization is efficiency. Efficiency means choosing the optimum
means to a given end. Efficiency does have its advantages for both consumers, who get what
they want quickly and with little effort, and for workers, who can perform their tasks in
a simple manner. In our society, people like to have things go as quickly and as smoothly
as possible, but they do not want to do the work themselves. Therefore, people like to
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