Essay on Mcdonaldization

This essay has a total of 600 words and 3 pages.

mcdonaldization

George Ritzer describes McDonaldization as "the process by which the principles of the
fast-food restaurant are coming to dominate more and more sectors of American society as
well as the rest of the world". McDonaldization is the idea that our society is becoming
more efficient and more fast paced. Rational systems can be defined as "unreasonable,
dehumanizing systems that deny the humanity, the human reason, of the people who work
within them or are served by them".1 Today there are many types of businesses that are
increasingly adapting the same values and principles of the fast-food industry to their
needs. Rational systems are dehumanizing our society and seem to be even more irrational
than convenient. "Almost every aspect of today's society has been affected by
McDonaldization including the restaurant business, education, work, healthcare, travel,
leisure, dieting, politics and the family". McDonaldization is turning our society into
one which is built upon convenience and gaining the most for our money in the fastest way
possible.

The significant success of McDonalds, and of McDonaldization as a whole, is due to four
basic elements- efficiency, calculability, predictability, and control.(Ritzer, p.12) The
first dimension of McDonaldization is efficiency. Efficiency means choosing the optimum
means to a given end. Efficiency does have its advantages for both consumers, who get what
they want quickly and with little effort, and for workers, who can perform their tasks in
a simple manner. In our society, people like to have things go as quickly and as smoothly
as possible, but they do not want to do the work themselves. Therefore, people like to
Continues for 2 more pages >>




  • Segregation and discrimination in texas
    segregation and discrimination in texas Segregation and Discrimination that effected Black Texans and Mexican Americans in Texas Historians have described the early twentieth century as the nadir of race relations in this country. Ironically, populism, which tried to create a biracial political coalition, helped to encourage segregation in the south. Attempting to prevent any coalition of blacks and poor white farmers, establishment Democratic politicians frequently demonstrated their Negrophobi
  • The sixties1
    the sixties1 Why were the sixties a importance to our country\'s history? The sixties were an exciting, revolutionary, turbulent time of great social and technological change: assassination, unforgettable fashion, new musical styles, Camelot, civil rights, women\'s liberation, a controversial and decisive war in Vietnam, the anti-war protest to go along with the war, space exploration and the space race, peace marches, flower power, great TV and film and sexual freedom, and of course the great b
  • Airline Terrorism
    Airline Terrorism Whether we would like to admit it or not, aircraft terrorism is a very real and deadly subject. Inside nothing more than a small suitcase, a carefully assembled explosive can bring an ending to the lives of countless men, women, and children, with no preference or regard to age, sex, and religion. In a single moment and flash, families are torn apart as their loved ones become victims of terrorism. As the airline price wars have continued to rage, the amount of fliers increase
  • Southwest Airlines
    Southwest Airlines Introduction While flying home to Texas last summer with Southwest Airlines, I had the most fun and unique experience with an airline that I could ever remember. It all started out quite oddly enough in the lobby just before takeoff. As I was checking in at the ticket counter, the representative asked me if I wanted to play a game that could get me free round trip tickets. "Sure, who wouldn\'t," I exclaimed. As she gave me my boarding pass she said, "Great, how many holes do y
  • Prince William
    Prince William In this essay, Prince William will be discussed based on information obtained through research on him and his family including general and personal information on him, his schooling and the important influences in his life. Prince William Arthur Phillip Louis Windsor is one of the most known people in the world Ė despite the fact that he is only sixteen. This essay contains general information on Prince William, personal information, Prince Williamsís education and his life story
  • Black beauty
    black beauty Persuasive essay Would you like to get a high paying job? Then you need to go to school. Without an education you canít get a get good job. An education is what you need. An education is a great accomplishment. A higher education can get you a higher paying Job. Without money you canít get things, and Without education you would be working at McDonaldís or something, if you had a education you could be something better, now if You want to be a lawyer you need a degree. Thatís why an
  • Accounting ethics1
    accounting ethics1 Contents 1. Introduction 2. What is Business Ethics? 3. The 10 Benefits of Business Ethics 4. Case Study on Nestle 4.1. The Impact of Business Ethics on Nestle 4.2. Nestle\'s view on Business Ethics 4.3. The Implications of Business Ethics on Stakeholders 5. Conclusion Introduction Businesses have power through their ability to spend vast amounts of money. They have the ability to enhance or change situations that the common individual does not. As organisations affect many pe
  • CocaCola
    CocaCola History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and k
  • Consumer driven advertising
    consumer driven advertising The speech titled "Advertising\'s Overdue Revolution" is a very interesting read. I will attempt to break the speech down into a number of main themes discussed by the author. I will then examine each of these themes and decide whether or not I agree with the points presented. On the issues that I have a difference of opinion, I will examine why, and try to support my argument with relevant facts. How much is advertising responsible for the highest credit card debt an
  • Copyright and Patent Fraud
    Copyright and Patent Fraud Copyright and Patent Fraud by David Lee Roth 12th hon. Government Mr. Pibb January 5, 1998 Roth 1 Today, more than ever before, products, goods, and services are being provided by businesses of all variations. Fewer and fewer people today are self-sufficient. Practically no one today makes his or her own clothes, and some people do not even prepare their own meals. Today\'s business world and modern day technology make it possible for people to obtain almost anything a
  • Ethicks
    ethicks By: Paul Landa Contents 1. Introduction 2. What is Business Ethics? 3. The 10 Benefits of Business Ethics 4. Case Study on Nestle 4.1. The Impact of Business Ethics on Nestle 4.2. Nestle\'s view on Business Ethics 4.3. The Implications of Business Ethics on Stakeholders 5. Conclusion Introduction Businesses have power through their ability to spend vast amounts of money. They have the ability to enhance or change situations that the common individual does not. As organisations affect man
  • Foreign market entry
    foreign market entry 1.0 Objectives The authorís objective in this article is to discuss on the effective modes of entry for businesses that is planning to venture into international market. The entry modes methods discussed are aimed to help businesses to formulate an effective international business strategy and to position themselves to be successfully established in the global market. 2.0 Central Theory The central theory introduced in this article is developed based on a comprehensive frame
  • Global Branding
    Global Branding When corporations market a product globally choosing a brand name is a major factor in the success of that product. Handi-Wrap is a very well known brand in the United States, but in other parts of the world like the United Kingdom and Australia, the brand\'s name is considered funny but still effective, but what about in other countries like: Germany, Sweden or Japan? The brand "Handi-Wrap" works in the United States because English is the official language of the nation; it wor
  • Global Branding1
    Global Branding1 When corporations market a product globally choosing a brand name is a major factor in the success of that product. Handi-Wrap is a very well known brand in the United States, but in other parts of the world like the United Kingdom and Australia, the brand\'s name is considered funny but still effective, but what about in other countries like: Germany, Sweden or Japan? The brand "Handi-Wrap" works in the United States because English is the official language of the nation; it wo
  • Innovation in business
    innovation in business Introduction The growth of franchising in America and Europe since the 1970s[1-4] has led to this business form assuming increasing impor-tance in a number of academic debates, including the fields of law, marketing, organi-zation theory, services growth, etc. One of the most interesting issues here is the potential of franchising to provide self-employment opportunities. After all, not only are most franchisees small businesses, but so are most franchisors. For instance,
  • Investment in Russia
    Investment in Russia Russia In 1991 Boris Yeltsin became the first elected leader of Russia. This was the end of Michael Gorbachevís policy of perestroika ( radical changes in the economy) and glasnost ( the possibility of free expression) ( Gunn, 1995). The new elected president wanted some more radical changes; decentralisation, democracy and a market economy. For Russia, transition to a market economy has been difficult because the government has been trying simultaneously to change the econo
  • Marketing Cyberlaw
    Marketing Cyberlaw Introduction Marketers must confront many legal issues in todayís society in order to create a successful business. Many marketing elements are within their control however they must also deal with the competitions marketing strategies or new technologies. Marketers are quickly leaving their television, print, and radio ads to the way of the future, the Internet. Businesses local, regional, and national have quickly embraced the Internet as an inexpensive means of advertising
  • Marketing is marketing
    Marketing is marketing ntroduction: Marketing is marketing, irrespective of the product or marketplace. This is a theme common to many introductory marketing texts and degree courses. The two most common exceptions cited to this proposition are buying behavior models between consumers and business buyers and the extended ingredients of the services marketing mix. While the overall sentiments of marketing hold true across product and market boundaries, perhaps the differences are in fact more m
  • McDonalds
    McDonalds INTRODUCTION: McDonald\'s Corporation is the world\'s leading food service organization. The corporation started out as a small drive-through in 1948 by two brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. In 1961 Kroc bought out the McDonald brothers. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led
  • McDonalds corporation
    McDonalds corporation 1. Why has McDonaldís sustained its prosperity for so long? McDonaldís has built its success on a legendary operating system. McDonaldís designed its operating system to ensure consistency and uniformity across all outlets. Operating procedures guaranteed customers the same quality of food and service. I analyze the key factors of McDonaldís operation system as a five Pís of operation management. 1. Part- Improving Product McDonaldís was more concerned with getting quality.
  • McDonalds corporation
    McDonalds corporation 1. Why has McDonaldís sustained its prosperity for so long? McDonaldís has built its success on a legendary operating system. McDonaldís designed its operating system to ensure consistency and uniformity across all outlets. Operating procedures guaranteed customers the same quality of food and service. I analyze the key factors of McDonaldís operation system as a five Pís of operation management. 1. Part- Improving Product McDonaldís was more concerned with getting quality.
  • McDonalds1
    McDonalds1 Mcdonald\'s and you By: M. Pelle E-mail: Miewsette1@aol.com McDonaldization of Society In today\'s\' complicated and ever changing society, we often try to achieve a sense of stability and familiarity around us. One way our culture has tried to make life a little easier is by implementing a function now know as "McDonaldization". McDonaldization is defined as "the process by which the principles of the fast food restaurant are coming to dominate more and more sectors of American socie
  • Getting paid to hack
    Getting paid to hack Many of the products we buy today are no more than large collections of zeroes and ones. High-priced software, high-quality music, and valuable reference material such as computerized databases or CD-Rom encyclopedias are commercial products like any other, but the media of their transmission makes them different in at least one aspect: it is possible to copy them freely, or at least extremely cheaply. A compact disc of Elvis Costello and the Attractions is different from, s
  • Web advertising
    web advertising web advertising Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a polic
  • Genetic Engineered Foodss
    Genetic Engineered Foodss Alex Ruiz Per.6 11/22/00 Genetic Engineered Foods Genetic Engineered Foods are too controversial and unstable to be consumed by the general public. Great deals of scientists have very opposite opinions about Genetic Engineered Foods (GE). Genetically altering foods is the process of modifying crops by using new bio-technological methods. There are two specific types of gene altering techniques. GE foods have many negative effects on the human race. The environment is al
  • Global Warming
    Global Warming Meghan McDonald McDonald 1 Mr.Hrkal OAC World Issues December 18th, 2000 Global Warming Now, for the first time in Earth\'s history, humans may be a decisive factor in future climate change. The actions we make towards the temperature of the earth and the depletion of the ozone layer are irreversible. A warmer future could result from present-day human activities releasing large amounts of heat-trapping gases into the air. These "greenhouse gases" are part of the reason for the 1į
  • Ethical Economics
    Ethical Economics Nicholas Grosz Mr. Burke Econ 3/1/00 ETHICAL ECONOMICS? The term ethical and economics should never be put into the same sentance. They are almost oxymoronic in the sense that in order for one to succeed on an economic level, ethics are usually never involved. America as we have come to know it is a world full of mice and snakes. The mice are those in society who voluntarily choose to live off of the prosperous, as the snakes go out and get their prey. The capitalistic society
  • A cold winter
    A cold winter A Cold Winter It was in the middle of winter on a dark smoggy night, chills were running through the house in and out of my room like a quiet ghost silently coming and silently going. As I lie awake in my bed thinking of what the next day should bring, my eye\'s start to grow heavy as I doze off. In the distance I hear a faint booming sound, soon it starts getting louder and louder and still louder until I could hear nothing but the noise. I was unpleasantly startled and hurried ov
  • Anthem by Ayn Rand
    Anthem by Ayn Rand Imagine a world where the individual has been repressed to the point that the word ďIĒ no longer exists. Now, as hellish as that sounds, imagine that you are the only one who has the capability to break free from the iron fists that are choking you and your brothers. This is the life of Equality 7-2521, the principal character and narrator of Ayn Randís Anthem. Anthem takes place in the dark ages of the future, in a totally collectivized world. This culture has regressed to co
  • Edward albee
    edward albee Just Fun and Games Who\'s Afraid of Virginia Woolf? Written by Edward Albee, is a play that takes us into one evening of the lives of one couple entertaining another. This play has very dramatic characters that are very diverse and dynamic. Albee explores the dangerous fun and games played by one married couple and how they use two seemingly innocent people as pawns in their games. By the end of the night, a stunning revelation is revealed that threatens both couples\' emotional san
  • Medieval Warfare
    Medieval Warfare Medieval Warfare Medieval warfare was very brutal. They would gather their men. Who could be anyone from a footman to a knight. To me I think I might have wanted to be a knight so I could use the horses weight and speed to mow down people that I went against. The battles were fierce and with large numbers. The person that had the most people usually won the battle. Most battles were fought over land. Or feuds that two people had. After the battle the winning side would loot and
  • Global Warming1
    Global Warming1 Global Warming Now, for the first time in Earth\'s history, humans may be a decisive factor in future climate change. The actions we make towards the temperature of the earth and the depletion of the ozone layer are irreversible. A warmer future could result from present-day human activities releasing large amounts of heat-trapping gases into the air. These "greenhouse gases" are part of the reason for the 1įF (.5įC) rise in global average temperature documented over the past 100
  • Vegetarianism
    Vegetarianism 4. Vegetarianism Vegetarianism is the limitation of ones diet to only vegetables. Vegetarianism has been around for centuries, but recently we have seen the eruption of a more militant vegetarianism that is inspired by the animal "rights" movement. Today, vegetarian activists are throwing pies at Ronald McDonald and the Pork Queen, scrawling "meat is murder" in prominent locations, committing terrorist acts of arson, and waging media campaigns equating meat consumption with canniba
  • The assassination of JFK
    The assassination of JFK The Assassination of John F. Kennedy By: Natalie Bell Monday, June 5, 2000. Presented to: Mr. Gear HUS3A The assassination of John F. Kennedy on November 22, 1963 is an event in American History that is often remembered. John F. Kennedy\'s assassination hit the world with the biggest shock of the 1960\'s. This became a world event because televison broadcasted the assassination and the funeral. In this way, his assassination touched everyone\'s heart and made the world c
  • Police Brutality misc1
    Police Brutality misc1 ďBut they didnít have to beat me this bad. I donít know what I did to be beat up.Ē Rodney King, March 3, 1991. Police brutality has been a long lasting problem in the United States since at least 1903 when police Captain Williams of the New York Police Departmen coined the phrase, ďThere is more law at the end of a policemanís nightstick than in a decision of the Supreme Court.Ē In the 1920ís the Wichersham Commission had a number of instances of police brutality. Many of
  • Bentleys case study
    Bentleys case study Why is there a problem There is a problem because Kathy Kelleher, manager of Bentleyís wanted to keep the market open to everyone. But everything seemed to be targeted toward the student and faculty at the University of Arizona. What is the critical question? The critical question is if she wanted to provide a facility that would appeal to all why is Kathy Kelleher putting so much effort into exposing the University market to Bentleyís. This is the basis for the problem becau
  • Kmart
    Kmart K-mart Stores K-mart\'s upper management is attempting to bring K-mart "upmarket" without losing the chain\'s discount image. The goal is to change the store\'s image from a no-frills discount store to a retailer of quality, brand-name merchandise offered in modern, attractive displays. K-mart is attempting to change with its typical customers, who are now more educated and sophisticated than earlier in the store\'s history. K-mart assembled a senior management team to evaluate the impacts
  • Marketing in McDonalds
    Marketing in McDonalds Marketing in McDonaldís ďWelcome to McDonaldís what can I get for you today?Ē Does that famous saying sound familiar to you? Do you ever wonder why you keep going back to McDonaldís week after week? Itís because of their marketing and advertising. McDonaldís image is more than just food; itís a place for families. McDonaldís has over 9,500 restaurants in 45 countries. Their marketing budget has never been matched by any other single brand name. McDonaldís spends more than
  • Marketing Management Strategy Of An SME
    Marketing Management Strategy Of An SME Investigating and Measuring the Effect Of The Firmís Recent Implementation of a Marketing Management Strategy And Relating The Concepts and Thinking Behind This Orientation to Theory. Applying Marketing Management Theory To Produce Recommendations For Future Business Success and Development. "Marketing ideas have made singularly little penetration into the centres of influence of the construction industry. To some extent this follows from the character of
  • Mcdonalds vs burger king
    Mcdonalds vs burger king McDonaldís vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald\'s organization, the first issue we will examine is their company goals. McDonald\'s has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonald\'s has a second company goal that se
  • Swot analysis
    swot analysis McDonaldís vs. Burger King Organizational Diagnosis by Fastalk Consultants In diagnosing the McDonald\'s organization, the first issue we will examine is their company goals. McDonald\'s has a goal of one hundred percent total customer satisfaction. However, they do realize that this goal is not always attainable. Therefore, if for any reason they do not meet that goal, they will do whatever it takes to correct their mistake. McDonald\'s has a second company goal that sets them apa
  • Creatine
    Creatine In the past, athletes had to turn to such things as anabolic steroids or blood doping (the process of taking out blood and adding oxygen to it and putting it back into your body in order to increase a persons endurance) to get an edge over the competition. However, these procedures have many drawbacks. Mainly, they are illegal. An athlete may be suspended form playing their sport for using them. They have many long terms and short term side effects. Now there is a new drug that can give
  • Advetising
    advetising Web Advertising Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of \'watching and l
  • Analysis of Hotel case study
    Analysis of Hotel case study Analysis of Hotel-Online Internet News Service I. Introduction The need to balance a company\'s strategy and structure with changes in the external environment is obvious in any industry. However, in fast changing industries such as the Hospitality Industry, this need is even more important. Hospitality operators have to keep track of changes in the mentality of customers, changes in the attitude of government agencies and legislators towards the industry, changes in
  • Benefits of Supplemental Insurance
    Benefits of Supplemental Insurance Benefits of Supplemental Insurance What is supplemental insurance? Is supplemental insurance really necessary? Are there different types of supplemental insurance? Is it very expensive? Can you purchase it through payroll deduction at work? These are the typical questions people ask when talking about supplemental insurance. Throughout my paper, I am going to answer each of these questions and give you a better understanding of the benefits of supplemental insu
  • Benefits of Supplemental Insurance1
    Benefits of Supplemental Insurance1 Benefits of Supplemental Insurance What is supplemental insurance? Is supplemental insurance really necessary? Are there different types of supplemental insurance? Is it very expensive? Can you purchase it through payroll deduction at work? These are the typical questions people ask when talking about supplemental insurance. Throughout my paper, I am going to answer each of these questions and give you a better understanding of the benefits of supplemental ins
  • Benjermain franklin
    benjermain franklin ovember 1, 2000 2332 Lac Labelle Rd. Carlton, MN 55718 Gov. Jesse Ventura Office of the Governor Attn: Gov. Jesse Ventura Room 130 State Capital St. Paul, MN 55155 Dear Mr. Governor: The reason I am writing this in relation to our study of Henry David Thoreau. I live in the little town of Carlton just south of Duluth. The real problem I have and never had much of a chance to address is that I am under 18 and have all the restrictions and have to pay the same amount in taxes a
  • College essay1
    college essay1 I look to the University of Maryland as the next step in my academic journey. Over the last year, I have finally realized the importance of academic success in achieving my goals. This realization has made me a more mature individual, and I feel capable of handling the challenges of a rigorous academic career. As a high school student, I was unprepared to make a total commitment to my education. This changed, however, during my time at the University of Rhode Island. I achieved a
  • College essay1
    college essay1 I look to the University of Maryland as the next step in my academic journey. Over the last year, I have finally realized the importance of academic success in achieving my goals. This realization has made me a more mature individual, and I feel capable of handling the challenges of a rigorous academic career. As a high school student, I was unprepared to make a total commitment to my education. This changed, however, during my time at the University of Rhode Island. I achieved a
  • College1
    College1 Once upon a time I went to college. And at this college I passed all of my classes except one. This one class which was my very hardest was known to be a *censored*off class by the rest of the student body. I was having a terrible time keeping up in the class because the students claimed it to be a *censored*off class so I didn\'t put much effort into it. Then one day I was called into the dean\'s office and I was notified that I had one failing grade and if I don\'t bring it up to pass