Media and its influence on the public Essay

This essay has a total of 1616 words and 7 pages.

media and its influence on the public

The media is a huge form of communication and source of information in the United States;
on one side of the dispute are the beliefs that the media is too opinionated. On the other
side are the beliefs that the media is just a simple informer that just reports the facts.
The main issue for both of these beliefs is: does the media affect opinions on the issues
from opinionated reports, or does it just report the facts that public may already know?
If one could answer this question then they would know if the media was responsible or not
for writing history.

The media is a form of communication used to reach the general public to form audiences
for information, artistic expression, and other kinds of messages (Marc, David, "Mass
Media." Grolier Multimedia Encyclopedia. Scholastic Library Publishing, 2005 ). Media is
known for being able to reach large segments of the public due to its great value in
commerce, politics, and culture. Corporations like in the U.S. or national governments
like in China, usually control the media. These corporations or national governments
employ people who are professional and can produce, promote, and deliver these media
products to meet the goal of attracting large audiences.

Media products can be produced and promoted in different ways using different objects.
There are products such as books, videos, DVD's, newspapers, and magazines. The ways media
can be delivered to audiences are through t.v. channels, pay-per-view, movies, and radio
broadcasting. Most media depends on profit to be produced and a lot of the profit comes
from the selling of items like books, and the selling of advertisements like in newspapers
or television.

Some Historians say that forms of media first occurred during the medieval period in
Europe rather than it forming in the industrial- era. It supposedly began in the
architecture found in European Cathedrals which functioned like a mass medium of religious
communication through biblical stories, religious information, paintings, sculptures, and
other forms of art to a large illiterate population. The eighteenth century is often
considered to be the beginning of media due to the first commercial printing industry in
London. It was then, the eighteenth century, when publishing began and hand operated
printing presses were used to produce products such as novels and magazines that were able
to sell cheaply thanks to a fast growing audience. The production of media continued on
from the eighteenth century through the nineteenth century and now producing numerous
forms of media that are still used today. (MLA)


Confidence in the media especially the news media has been sinking. Recent polls held by
the Pole Research Center shows that eight months after the 9/11 event public confidence
plummeted below normal rating levels. The public is irritated by the media's unwillingness
to admit its mistakes. And, nearly sixty percent of those polled think that the media is
biased. It is also known that a few months after the 9/11 event media is back to its old
habits such as analysis, opinion and speculation, and that are largely based on anonymous
sources. Of course the public prefers information that is not interpreted or hyped. For
example the media's favorable treatment of Bill Clinton and his efforts to re-write the
history of his administration has pushed confidence levels to a low. By allowing and
promoting Bill Clinton and his effort gives the media a hyped since of favoritism that is
obvious to the public view. The public's confidence levels have gone so low that the
public believes almost nothing Bill Clinton has to say which disrupts the media and its
credibility.

The military often manipulates mainstream media because it recognizes the values of media
and information control very well. It is known that the military manages and restricts
what information is presented and what the public is told. The military manipulates media
by using techniques such as paying journalists to promote certain issues. Governments and
officials contract PR firms to sell a war, and PR forms feeding stories to the press. When
those techniques are used, wrong information or partial info is reported as news or facts
without giving reliable sources. "One difficulty is that the media have little or no
memory. War correspondents have short working lives and there is no tradition or mean of
passing on their knowledge and experience. The military, on the other hand, is an
institution and goes on forever. The military learned a lot from Vietnam and these days
plans its media strategy with as much attention as its military strategy"(Knightley,
Fighting Dirty). The military does not reveal the nature of the information, in order for
them to create a public opinion.

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