Book Report on Men and women

This essay has a total of 801 words and 4 pages.

men and women

After watching television and flipping though ads and articles in several magazines, the
stereotyping of men and women is so apparent but at the same time society is so blind to
it. In society parents teach their children gender role at a very early age. Gender role
refers to the attitudes, behavior, and activities that are socially defined as appropriate
for each sex learned through the socialization process (Lips, 1993). Males are
traditionally expected to show aggressiveness and toughness, and females are expected to
be passive and nurturing. For example, little girls play with baby dolls and play "house"
and little boys play with toy guns and play "cops and robbers."

Mass media are powerful factors that influence society's beliefs, attitudes, and the
values they have of themselves and others as well as the world. If a male is seen in media
doing "feminine" things, such as shopping or cleaning he is seen as weak, and women who
are seen doing "masculine" things such as car repair and management positions she is seen
as callous and cruel. Even though media still pretends that men and women in society are
equal, it isn't the case. Women are still seen as homemakers and men are still seen as
professional, successful and independent.

After watching an hour of television, several commercials and some programs, women are
seen in makeup and all personal hygiene commercials, even male products feature women. The
message here is that if a male shaves with our products lots of women will want to kiss
him. Women are seen in all cleaning, cooking and child care product commercials. Looking
good, cleaning the house, cooking the food and changing babies are all only for the woman
to worry about. Men are in most of the commercials about financial matters –
Business matters, debt consolidating, mortgages and car commercials. Major purchases,
business relations and financial problems are to be handled by men.

Why are women so underrepresented in industry and business? Clearly it is because of the
double standard that society holds women to. Females are forced to adopt the "masculine"
administration practices of proficiency and boldness. However, women who do this have been
rated as less proficient and sufficient. Studies have demonstrated that women who exhibit
these qualities are discriminated against. These negative reactions are more specifically
those of males because they feel intimidated by it. The effect of this extra stress is so
extreme that women are held out of nearly all corporate management positions (Fox). So, a
woman must change her personality to one more feminine and submissive in order to become
more profitable and desirable in the corporate job market. This is a result of the
distinctions between genders created by society.

Another example of gender stereotyping is sports coverage. Woman who participate in
sports, especially sports that are considered inappropriate for women, are often portrayed
in a negative way. Women athletes are almost invisible and never covered on television.
While male athletes have article after article, magazine covers, sports shows are seen as
heroes, larger than life people. Even through organizations like the WNBA, professional
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