Newspaper reader ship Essay

This essay has a total of 1177 words and 6 pages.

newspaper reader ship

INTRODUCTION
"The world is in turmoil," at least that is what the media projected. But it was true;
there was a major problem with the world on that autumn morning in September 11th. "The
mighty have fallen," was heard elsewhere as this great nation of America felt it's first
real attack since December 7, 1945 when the Japanese attacked Pearl Harbor. As all of the
nations of the world sat slacked jawed and paralyzed, the American media worked at a
feverish pace to inform all what had just happened.

The media did a wonderful job portraying the events that took place during and after
September 11th. Especially the newspapers, with the up to the minute news processing and
gathering for up to the minute news. They even at times collaborated with other news
sources so that they were able to be a main source for news.

Newspapers is the only news mass media that has been there for every major disaster that
America has gone through. The Revolutionary war used newspapers for the most up-to-date
information for those whose family was fighting far off; it was even used to inform the
cities of what was happening with the current government. Then there was the Civil War,
and not to mention the deaths of Presidents. Newspapers have covered from behind the lines
during battles. They were even there for even the saddest of moments when great people
have passed on such as President John F. Kennedy and Princess Diana.

Newspapers have covered lots of news over the years and have had a lot of readers. But is
it because of these disasters that newspapers are still around? Has the tragedy of
September 11th helped to improve Sunday newspaper readership?


Sunday Newspaper Readership
According to "Newspaper Association of America" there was a steady decline in Sunday
readership before and continuing through the year 2000. Readers whether part time or full
time newspaper readers were just not picking up their papers anymore. AT least 18% of all
readers have started to read less or have decided not to pick up the paper all together.
This continuous downfall has not just affected the occasional reader; it has affected
every type from the hardcore to the infrequent reader.

It is hard to reach the Sunday reader or even the potential reader to find out what they
like to read in the newspaper since most of the time the reader is a one time a week
reader or even an occasional reader. The Sunday edition covers everything that these types
of readers used to look for, from things that happened in the last week to what might be
coming up in the next few weeks. The main complaints are that the paper has too much to
read for the occasional reader, it is a waste of paper and an environment issue, and the
paper has become dull and boring.

Well is the paper boring when there are disasters going on? Not much has really been
studied on this issue it is one that should be studied.


Reader interest in newspapers
Readers have lost interest in the Sunday newspaper, 18% have at least lost interest
between the years of 1998 and 2000. So why have they lost interest, because the paper has
become dull and boring. The Sunday paper now needs to be more fun, maybe even local, but
if a paper does that will it increase readership?

Well supposedly the changes will make the paper better but the problem is finding out what
the readers like. The occasional reader will usually not read the same thing as a reader
who reads everyday. There needs to be a common length for the articles so that both
readers are satisfied and there needs to more articles that can cover local and world
news, then there needs to be more coupons, and there needs to be information on education
and the government (Newspaper Association of America). Maybe then the readers will be
satisfied.


Has reader interest in newspapers increased Sunday readership since 9/11?
Throughout this paper there has been mention of disasters and newspaper readership. Are
these two somehow related so that if the number of disasters increases that Sunday
newspaper readership will increase too? According to Jan Schaffer, terrorist's attacks and
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