Observation And Recomendation Report Of T.G.I.Frid Essay

This essay has a total of 2459 words and 16 pages.

Observation And Recomendation Report Of T.G.I.Fridays

(COVER PAGE)
OBSERVATIONS AND RECOMMENDATIONS FOR T.G.I.FRIDAY'S RESTAURANT







Prepared for
(name)







Prepared by
(your name)







Date

TABLE OF CONTENTS

EXECUTIVE SUMMARY………………………………………………………………iii

PROBLEM………………………………………………………………………………..1

BACKGROUND………………………………………………………………………….1

DISCUSSION OF FINDINGS……………………………………………………………2

Services……………………………………………………………………………2

Menu Items………………………………………………………………………..3
Quality……………………………………………………………………..3
Prices………………………………………………………………………4

Atmosphere………………………………………………………………………4
Clientele…………………………………………………………………...5

Physical Facilities…………………………………………………………………5
Decor………………………………………………………………………5
Cleanliness………………………………………………………………...5
Layout……………………………………………………………………..6
Convenience……………………………………………………………….6

Special Offers……………………………………………………………………...7

CONCLUSION AND RECOMMENDATION…………………………………………8


EXECUTIVE SUMMARY

Prospective dining patrons can feel comfortable about dining at T.G.I.Friday's Restaurant,
as shown by this in-depth study conducted by . The study was authorized by . She requested
a report of observations of the restaurant.


My conclusion that T.G.I.Friday's Restaurant does not need many improvements, other that a
little more room and larger trashcans in the restroom, is based on data supplied by two
employee interviews, T.G.I.Friday's menu and website, and observations made by

Observations were made in five areas:

(1) Service. The service at T.G.I.Friday's is friendly and time sufficient.

(2) Menu Items. The quality of the food is of a high standard. There is a large
selection of different types of menu items. The prices are reasonable for the portion
sixes given.


(3) Atmosphere. The atmosphere is loud, chattery and exciting. The decor is
interesting and the clientele is diverse.


(4) Physical facilities. The restaurant is clean and convenient. The layout is a
little cramped but still comfortable.


(5) Special features. The special features are helpful when choosing to dine with T.G.I.Friday's.

On the basis of these findings, it is recommended that a few tables are removed from the
dining area and the parking is better defined.


OBSERVATIONS OF T.G.I.FRIDAY'S RESTAURANT


PURPOSE

This study was designed to make an observation on a restaurant with an emphasis on
objectivity and evidence. Specifically, I will be reviewing T.G.I.Friday's in all aspects
of the restaurant including its service, menu and atmosphere.


BACKGROUND
T.G.I.Friday's is a casual dining chain that has been visited by millions of people since
1965. The first "Friday's", which is how it is referred to by most of its employees and
clientele, was located at First Avenue and 63rd Street in New York City. It featured red
and white stripes, a blue exterior and its name-T.G.I.Friday's. Inside were wooden floors,
Tiffany lamps, bent wood chairs and striped tablecloths. The bar area, with its brass
rails and stained glass, also enhanced the surroundings. For Friday's interior decor, a
full time antique "picker" did extensive traveling to auctions and flea markets.
Memorabilia had to be authentic and, if possible, unique to the area where the new
restaurant would be located.

The New York Friday's enjoyed an immediate success. First year revenues totaled $1
million. According to Newsweek and The Saturday Evening Post, the opening of
T.G.I.Friday's indicated the emergence of the singles age. By1975 there were ten
T.G.I.Friday's restaurants in eight states. Now there are more than 575 in 49 countries.
(www.tgifridays.com)




DISCUSSION OF FINDINGS
The results of this research indicate the attributes of the T.G.I.Friday's restaurant on
East Henrietta Road in Henrietta, New York. The research findings here fall into seven
categories: (a) service, (b) menu items, (c) prices, (d) atmosphere and decor, (e)
clientele, (f) physical facilities, and (g) special features.


Service
When approaching the restaurant, the door is opened by an "spg", smiling people greeter.
Barbara, who is one herself, stated that the smiling people greeters are unique to
T.G.I.Friday's. It was also said that there is hardly ever a wait time to be seated over
15 or 20 minutes. This is even the case during dinner on a Friday or Saturday night. The
only exceptions to this time are in the cases of large parties with more than six people.
This was all found to be correct. Food is served from 11:00 a.m. until 1:00 a.m. and
drinks until 2:00 a.m. (Barbara)

After being seated the servers are very quick to introduce themselves and accommodate you.
They come right over to you in just a couple of minutes to get drink and appetizer orders.
They are very timely, returning with the drinks ordered in just two or three minutes.
Promptly they ask if a selection has been made. If no decision has been made, the server
is happy to check back in about 5 minutes to take the order. After taking the order, the
servers will refill drinks whenever necessary and ask if anything is needed. There aren't
many chances for them to visit, however, because the food comes to your table in about
twenty minutes. At which time they will again fill any drinks and get anything else that
is asked for. If shrimp is ordered they might have to go make some cocktail sauce because
they don't keep it already made. But the servers are pleased to make it. They also seem
very delighted to check on the progress of the meal. They might make about six or seven
visits to the table in a little over an hour.

Teamwork is something that T.G.I.Friday's uses to their advantage. If a server is
overwhelmed, a food "runner" may need to bring the food out to the table. The bus people
will clear the tables when the parties leave so the servers can concentrate on the
customers. On an average Friday night there are about fifteen servers, three bus people,
two food runners, six door people or "spg," and four outside patio servers when it opens
on May 18, 2000.

Menu Items
There is an extensive menu at T.G.I.Friday's of over one hundred different food choices
including appetizers, Pizzadillas, soups, salads, sandwiches, pasta, chicken, ribs, steak,
hamburgers, wraps, fajitas, seafood and of course, desserts. And that doesn't include over
50 specialty drinks. All together, they make a pretty massive menu.(T.G.I.Friday's Menu)

Quality
The quality of the food is elevated. Just the appearance of the food itself is
mouthwatering. The chicken looks juicy and the melted cheese is oozing between the roasted
mashed potatoes. The portions are large enough to feed a 21-year-old starving college
student who hasn't eaten all day. With the Jack Daniel's Chicken and Shrimp comes "A juicy
chicken breast and lightly battered jumbo shrimp with Jack Daniel's dipping sauce. Served
with au gratin potatoes and chef's vegetables." And before getting all of that, they serve
either a bowl of hot soup or a crisp house salad. (T.G.I.Friday's Menu)

Prices
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