Pepsi Paper

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History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities,
47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases
in 46 states in the united states, all 10 provinces of Canada and portions of Europe
including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts
99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The
carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of
narcotics. The drink was first designed as a drug that will help people feel better.
Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was
added to the syrup and that is how Coca-Cola was invented. Dr. Pemberton sold Coca-Cola
out of the pharmacy he worked at. The pharmacy was owned by, a man named Frank M.
Robinson. Robinson suggested "Coca-Cola" as a name for Pemberton's drink. The two men took
an old oilcloth sing and hung it in the window saying "Drink Coca-Cola". They averaged
nine glasses sold a day. In 1886 Pemberton became sick he sold some of his portions of his
interest too Asa G. Candler. In 1888 Pemberton died, and Asa Candler began buying all the
out standing shares of Coca-Cola. Candler was and Atlanta druggist and businessman.
Candler knew Coke was going to be something big. He then had complete control by 1891 for
$2,300. In 1892, Candler and his brother John Candler, Frank Robinson and two other
associates formed "Coca-Cola Company" in Georgia. Candler was a master at marketing. He
handed out coupons for one free glass of Coca-Cola. He also promoted the beverage by
painted walls, Clocks, outdoor posters, serving trays and fountain urns. Candler marketing
stragety worked Coke was available everywhere. The sales took off. People started calling
Coca-Cola "Coke" They urged the customers to call it by its full name, but "Coke" just
stuck. "In 1894, the company opened its first syrup manufacturing plant outside Atlanta in
Dallas Texas. The following year plants opened in Chicago and Los Angeles. Three years
after the Coca-Cola Company's incorporation Candler announced in the annual report:
"Coca-Cola in the now drunk in every state and territory in the United States" (History of
Coca-Cola Company). Joseph A. Biedenharn, of Vicksburg, Mississippi installed bottler
machinery in his candy store in 1894 and became the first Coca-Cola bottler in the United
States. Benjamin F. Thomas and Joseph B. Whithehead of Chatttanooga, Tennesse bought
Coca-Cola from Asa Candler for one dollar. He got all right to Coca-Cola he thn opened the
first bottling plant in Chattanooga that year. Candler sold the Coca-Cola Company in 1919
for $25 million to an Atlanta banker named Ernest Woodruff and investor group he had
organized. In 1923 E. Woodruff's 33-year-old son Robert Woodruff was elected president of
Coca-Cola Company. "The Business was re-incorporated as a Delaware corporation, and
500,000 shares of common stock were sold publicly for $40 per shares." Robert Woodruff
bought Coca-Cola Company to even greater highs for more then six decades. "Fundamental to
his success was a commitment to the highest standards for product quality a commitment
that remains a hallmark for the Coca-Cola system today". 1981 Roberto Goizueta a Cuban
born chemical engineers who rejuvenated the business. Although Coca-Cola had dabbled on
several industries over the years, Goizueta engineered the largest of this
diversification, the $700 million acquisition of Columbia pictures in 1982. In 1985, Coke
changed its original recipe for a "New Coke". Market shares had fallen so Guizueta thought
that Coca-Cola needed a change his change was "New Coke" the consumers rejected it. The
company changed back to the original recipe. In 1986, it consolidated the U.S. bottling
operation it owned into Coca-Cola Enterprises and sold 51% of the new company to the
public. In 1960, the Coca-Cola Company purchased minute Maid Corporation; adding frozen
citrus juice concentrates and adds, along with the trademarks minute maid and Hi-C, the
company's beverage line. The company later acquired Duncan foods, a coffee producer, and
formed the Coca- Cola company foods Division in 1967, now known as the Minute Maid
Company". From 1977-1983 the company produced and marketed wine in the United States. In
1982 Coca -Cola company bought Belmont Spring Water company Incorporated. Coca- Cola
thought the Entertainment business would be good for them so in 1982 the company
acquisition to Columbia Pictures Industries, Inc, which joined Tri Star Pictures in 1987,
to form the independent corporation Columbia Pictures Entertainment, Inc. Coca-Cola then
sold Belmont Springs Water Company, Inc. 1989, closing out a decade of accelerated growth
and change. In 1997, Robert Goizueta died of lung Cancer. While Robert was in the company
the value rose from 4 billion dollars to 145 billion dollars. Douglas Ivester, the
architect of Coca-Cola's restructured bottling operations, took over the company when
Guizueta past away. Coca- Cola and Investor ran into some legal problems when Invester
took over. In 1997, the French government blocked the company tried to buy Orangina from
Peknod Ricard. Then in 1998, an antitrust lawsuit from Pepsi - Cola challenged Coca-Cola's
dominance in the U.S. fountain -drink business. In June of 1999, products bottled where
shut down for two weeks because some of the bottles where contaminated in Belgium and
France. This was the company largest product recall in the company's history. Corporate
Culture The Coca-Cola Company provides assistance to American Red Cross and Big Brother
Big Sister. These are just a few of the noble acts the Coca-Cola Company has become
involved in over the years. Coca-Cola is a leading company, which will continue to grow in
all respects. Most importantly, it will grow because of the company's value system, and
quality for not only its product but also life. Benefits 401k Company Paid Coverage
Coca-Cola offers a full range of benefit options. The first benefit that may attract an
employee to work for Coke is their company-paid coverage. This would include basic life
insurance, basic long-term disability and health insurance. Retirement, Pension, and Other
Post Retirement Benefit Plans For retirement, the company offers a 401(k) savings plan
with matching company contributions, an employee pension plan, and retiree medical and
life insurance. Paid Time Off The company offers all of their employees some paid time
off. This time off would include sick pay or short-term disability, vacations, and
holidays. Flexible Benefits The company also provides an opportunity for employees to
receive flexible benefits. These options would be medical coverage, including vision and
prescription drugs, dental coverage, health care and dependent care reimbursement
accounts, supplemental long-term disability insurance and supplemental and dependent life
insurance. Coca-Cola also provides educational assistance and employee assistance
programs. Employees have access to a variety of health management programs such as on site
health club, cholesterol/blood pressure screenings and other wellness programs. Pension
Coca-Cola provides a variety of benefit pension plans covering all of its employees in
North America and Europe. Additionally, the company is involved in a number of
multi-employer pension plans worldwide. Coca-Cola also sponsors a post-retirement plan
that covers substantially all of American and Canadian employees who qualify before
retirement or terminated. In European Countries, primarily government-sponsored programs
cover retired Workers. The total pension expenses for all benefit plans, including
post-retirement health care and life insurance benefit plans, amounting to approximately
$119 million in 1998. In addition, they also contribute to a voluntary beneficiary
association trust, which will be used to partially fund health care benefits for future
retired employees. Seeing how Coca-Cola employs 30,000 people worldwide, they try to
increase scouting their young employee's talent for potentially higher positions. These
people start their jobs in front line beverage sales, distribution, production, or service
positions. "The biggest thing Coke is looking for is long term thinkers," says one
insider, "They don't want cowboys. They want conservative people who are into adding
shareholder values" (Coke insider, Investors Business Daily Coca-Cola). In 1994, the
Coca-Cola Company was awarded the Optimas Award for global outlook in success for
developing the standardized corporate culture. The company maintained a long-standing
commitment to equal opportunity, affirmative action, and valuing the diversity of their
consumers. The company's aim to create a working environment free of discrimination and
harassment with respect to race, sex, color, national origin, religion, age, sexual
orientation, disability, being a special disabled veteran. They also have commitment to
make reasonable accommodations in the employment of men and women who are qualified with
disabilities In addition, to trying to create a working environment free of discrimination
and harassment with respect to sex and sexual orientation, to prohibit such discrimination
and harassment provide a complaint mechanism to ensure compliance. Even more important,
the company maintains an open door policy where employee related issues could be raised
freely. The whole idea of the open door policy is to provide an effective and timely means
for all company associates to find solutions to work related questions, problems, and
concerns that may effect the culture of the organization. The company has management
programs for potential management and people already in the management program. Managers
and associates work together on the development process. This process includes determining
development needs and agreeing on the development methods. The approach to development may
include on-the-job experience, specific training programs, and other approaches to the
development of the company. Feedback is an essential factor in the appraisal process. It
will prepare the associates for future business needs. This is all part of there equal
Opportunity Policy, Employees are trained extensively nation wide. Coke provides its South
African divisions with programs to university students with the opportunity to learn new
business skills by working within the company. These specific programs allow employees to
further build new skills, while it also allows employees to build skills for the first
time. The skills the employee's posses aid the company in shareowner value National
Distribution The Coca-Cola Company is the world's largest bottler of liquid nonalcoholic
refreshment in which they produce, market, and distributes their products in nearly 200
countries throughout the world. Each day these countries consume 100 billion servings of
Coca-Cola products which stresses the importance of the invaluable service that
Coca-Cola's distribution and bottling centers provide for the company. The World's most
effective and pervasive distribution system is broken up into two different sectors which
are then divided even further into subunits such as the following: 1.) The North American
Sector - Coca-Cola USA [which operates in the U.S.] - Coca-Cola LTD [responsible for soft
drink operations in Canada.] - Houston Base Coca-Cola Foods [produces and markets juices
and juice like drinks.] 2.) The International Business Sector - The Greater Europe Group
[manages the regions that are part of the European Union.] * Central & Eastern Europe *
Scandinavia * Soviet Union - The Latin American Group Overseas * Mexico * Central & South
America - The Middle and Far East Group * Asia & Pacific Rim * Middle East - The Sub
Sahara African Group * Manages any countries below the Sahara Desert. This distribution
system provides the backbone needed to support the company and help them remain
competitive in the cold-beverage industry. The company is always striving to maintain
quality products while maximizing customer satisfaction. Distribution has become an
intricate part of the companies success in being able to successfully produce quality
products that are delivered and sold around the globe in a cost effective and time
efficient manner. Coca-Cola's North American Distribution Sector deserves to be mentioned
first, because this is the region in the world where the Coca-Cola empire first evolved
and continues to prosper and grow. Coke has become an American icon that has managed to
transform itself from a profitable fountain soda into a generational product that
Americans have grown to love. The North American Sector operates under DSD policies
(Direct Store Delivery) inwhich the products are delivered to the store directly from the
distribution center. This is in an effort to maximize profits and maintain a quality image
for their products "freshness". "By contract with the Coca-Cola Company or it's local
subsidiaries, local businesses are authorized to bottle and sell company soft drinks
within certain territorial boundaries and under conditions that ensure the highest
standards of quality and uniformity". This affiliation is being created by Coca-Cola's
"Project Infinity", which is being implemented by upper management to consolidate
independent bottlers in an effort to cut costs, pool resources, generate more buying
power, improve overall communication throughout the organization, and increase profits.
This strategic alliance allows the company to produce products that taste consistently
good, contain the same amount of ingredients, are packaged interchangeable, and are
stocked and served to the customer in a systematic way all across the country. One of the
main components of Project Infinity is an application for sales and distribution that
Coca-Cola built for the bottling companies years ago, called Basis (Beverage, Analytical,
Sales, Information, Systems), which is used for routing delivery trucks and determining
specific customer needs in terms of volume. In addition Basis serves other functions as
well including such responsibilities as accounting, logging in order entries, and
payments. Basis is the central piece of Coca-Cola's distribution center because it is used
primarily as their dispatching and replenishing system. Without Basis Coca-Cola would be
unable to keep track of their inventory and supplies, which would eventually have a
dissolving effect on their overall internal structure. Unfortunately, Coke realizes that
their dominance in the cold-beverage industry will not continue unless they come up with
new innovative ways to remain competitive in a global market. Therefore Coca-Cola is
installing a massive integrative system called SAP Applications (Strategic Alliance
Program) which will eventually replace the outdated Basis. This program is designed to
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