Periodical Review Of Human Com Essay

This essay has a total of 2093 words and 9 pages.

Periodical Review Of Human Com


This is a review of Human Communications Research (HCR) journal. It is published quarterly
beginning in September (Fall) and ending in June (Summer). The review being done is on
Volume 22, which extends from September 1995 to June 1996. The journal takes a behavioral
science perspective in its research of human communications. Research areas include
Interpersonal, organizational, mass communication, methodology, information systems and
persuasion. HCR is a periodical that recognizes that the world is constantly evolving and
that communications research must do the same in order to develop a more clear
understanding of the important issues and situational demands that are at hand. In
maintaining this approach, HCR focuses on exploring new research areas as well as taking a
more theoretical approach. They are also trying to acknowledge more international research
studies. Methodologically speaking, they seem to remain open to possibilities and try to
promote discussion through their acceptance of articles.


The new senior editor Cindy Gallois, in her editorial best describes the general direction
and intent of HCR. One of the main goals is to encourage diversity so that HCR will have
something of interest for every reader. She also says that HCR is moving with a general
trend that is away from the databased research studies towards more theory-based research
and rigorous interpretations of results. Although they are trying to increase the variety
of topics, they are still maintaining a behavioral science approach to communications.
Gallois also welcomes the expansion of methods on research and is a firm believer in the
idea that a good researcher is one that is capable of choosing the approach and
methodology that best fit the research question. It is also her belief that HCR will
develop more of an international flavor because the present volume marks the first time it
has been edited by a non-U.S. resident. This will allow for a greater recognition of the
active communication research studies being done in many countries.


Upon review of articles in HCR, I found quite few having similar topics. These included:
Communication in the workplace, persuasion, deception, and communication support systems.
These topics all deal with important aspects of human communication and are consistent
with what is trying to be achieved by HCR. The intent of this journal is to improve human
communication in areas that it would be widely useful consistent with the changing world.
By researching different perspectives of issues, HCR hopes to get a better understanding
of what the obstacles have previously been in order to try and improve communication
relationships. An outline of some of the main topics of research in this volume should
lead to a better understanding of their intent.


There were two main focuses with respect to communication in the workplace. First,
research on co-worker communication when there is perceived differential treatment
(superior-subordinate) and the maintenance of superior-subordinate (S-s) relationships in
the work environment. Differences in these studies compared with previously related
studies were highlighted to show the new direction and perspective of this research. For
example, one study was concerned with the impact of the S-s relationship on transferees.
This was relevant because on average over 400,000 people a year are involved in a work
transfer (in the U.S.) Another article covering the presence of differential S-s treatment
was designed to show a linkage between vertical and horizontal dyadic relationships within
an organization. Co-worker co-operation and communication is as important as S-s
communication in the workplace yet this relationship had been studied prior to this
article. The study provides evidence to conclude 'the S-s relationship affects those
outside that dyad, particularly other members within the work group, even when
differential treatment is only perceived';.1 Thus, this research offered insight into
fairness in organizations and how perceptions of this affect coworker relations. Another
study was interested in 'strategic'; situations where one or both parties of the S-s
relationship were conscious of impending difficulties and therefore took steps to maintain
the relationship.


The second main focus pertinent to workplace communication is the use of computer-assisted
group decision making and video-conferencing. The work on group decision support systems
(GDSS) is key because of technologically induced changes in communications within
organizations. This study was designed to show that GDSS's aided in the structuring,
organization, and participation in decision-making and 'that decision paths that most
resembled logical normative sequences had superior outcomes to those that did not';.2
Video-conferencing (becoming increasingly popular for economic reasons) was examined in
one study to clarify its effectiveness with regards to performance efficiency. This was
compared with face to face interaction. The only shortcoming found was that less positive
impressions of others were formed in the video-conferencing situation.3 In light of these
advances in electronic technologies, another study was designed to be a formal model for
the examination of communication support systems in the context organizational
communication. 'The model was designed to account for communication phenomena in companies
that vary in size, strategy, structure, and complexity';.4 These articles help show the
direction of HCR in that they wish to create a better workplace environment as well as
more efficiency within organizations in the communications area.


Next, there is an abundance of research regarding human interactions and intentions both
verbal and non-verbal. Topics covered relate to effectiveness of persuasion, deception,
and communication styles. Persuasion was researched at a subconscious level in the
situation of an individuals social network affecting his/her media perceptions and at a
conscious level by customer service courtesy being a determinant in future shopper
promotion. One study involving encoding of behaviors upon others at a non-conscious level
found that less than a quarter could demonstrate an awareness of the behaviors they used.5
Along the same line, the impetus of another study was to demonstrate the influences of
receiver suspicion on communication (both sender and receiver). These authors created
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