Plastics

This essay has a total of 1424 words and 5 pages.

Plastics

Plastics are a product that is very common in our everday usage. We use plastics
everywhere ranging for Tupperware to the cars that we drive. Although most everyone has
accepted the fact that plastics make our lives easier and has become essential to us,
there are people out there who are perhaps unaware of how important plastics are to our
society, or people who just don't approve of plastics because of its environmental harm.
An advertisement in a Health Care magazine tries to convince this audience why plastics
are needed and the usefulness of plastics. The advertisement tries to show its audience
that plastics play an important role in our everyday lives and tries to make the audience
question where we would be without the use of plastics. This advertisement, directed
towards people that do not realize the usefulness of plastics or who do not approve of the
use of plastics, through the use of pathos, logos, and ethos tries to persuade its
audience that, "Plastics make it possible." The pathos plays on the audience's sympathy of
why we should use plastics, the logos gives reasons how plastics are useful and why they
are used in our society, and the ethos makes the audience feel that if unconvinced by the
advertisement alone, there is more information available to them.First and foremost seen
in the advertisement is pathos. The advertisement grabs the audience's attention by
showing a picture of a bunch of boys playing football. Knowing that the children are our
future and that the children of today shape our tomorrow, many people are concerned with
the problems of our younger generations and care a great deal about what happens to our
younger generations. The advertisement does a good job of playing on the audience's
emotions by involving children. Half of the advertisement is covered by the picture of a
bunch of little boys playing football. The boys are wearing football helmets and look as
though there is not one scratch on any one of them. The advertisement is trying to convey
is that if it were not for the football helmets, which happens to be made out of plastic,
then the boys would be hurt and all bruised up. This gives the image that the reason the
boys can be rough with one another and not be hurt is do to the fact that they are all
wearing plastic helmets. The advertisement is aware that the audience cares about children
and about children's safety. The advertisement is trying to play on the audience's
emotions to make them want to approve the use of plastics.Another point that the
advertisement tries to use is football itself. Football, one of America's all time
favorite past time sports, is used to appeal to the sympathy of the audience. The
advertisement wants the audience to believe that if it was not for plastics, the whole
sport of football would not even exist. Obviously if plastics were not used the sport of
football would still exist since football was invented before plastics were. The
advertisement takes this issue to an extreme, but the advertisement accomplishes what it
is trying to do. The advertisement is getting the audience to believe that if plastics
were not used the sport of football would cease to exist. Through the use of pathos in
this advertisement the advertisement makes the audience think that if it were not for the
use of plastics the things that the audience enjoy and the safety of children would be in
jeopardy.After the advertisement gets to its audience through pathos it goes on to hit the
audience with its logos. The advertisement continues in its argument by stating that
plastics keep food fresh, make it possible to tell if something has been tampered with,
and protect foods from getting damaged. The advertisement is again trying to make the
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