Propaganda techniques Essay

This essay has a total of 423 words and 7 pages.

propaganda techniques

Name Calling: giving an idea a bad label, a negative term that sticks.










Glittering Generally: opposite of name-calling, uses "good" words and phrases that have a
positive "glittering" appeal. They are broad, vague, and often meaningless emotionally
charged words.









Transfer: uses symbols usually, to carry over the authority, sanction and prestige of
something respected and revered over to something else in order to make the latter
acceptable. Usually patriotism, religion, religion, and associating yourself with someone
popular /famous and using that person's "coat tails".













In above picture, featuring John Kerry and John Edwards, I see some transfer with the flag
behind them. It seems to symbolize that they are still strong and honorable just like the
flag. I think they are hoping to seem patriotic to our country despite all the nasty
things they said about our president.






Testimonial: having some famous, respected person say an idea (or person) is good (or bad).









In the photo of Bush and Schwarzenegger, I think Bush is trying to use Arnold's popularity
and fame to get him a few votes not only in California but also around the nation.



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