Responsiblity of the media Essay

This essay has a total of 921 words and 6 pages.

responsiblity of the media

The Media
Media (the plural of medium)
· an agency, means, or instrument to disseminate information
· defines our shared perceptions of the world, society, and politics
· selects what information is directed to us
· media presents views of an issue
· influences on media coverage
o producers of the news
o sources of the news
o audience for the news
Power and Responsibility of the Media
· investigate wrong doing
· publicize and explain government action
· evaluate programs and politicians
· bring matters to the public attention that might otherwise by hidden by government
· reconcile campaign promises with government action
· media shapes our perceptions of the government through reporting
Media rests upon the First Amendment
· "Congress shall make no law abridging the freedom of the press."
o instrumental to a free society
o if people are given full information of their affairs they will exercise sound judgment (Jefferson)
· American media may openly oppose the government
o Near v. Minnesota (1931) extended free press to states
§ "complexity of government and opportunity for corruption increases the need for a vigilant press"
Organization of the Media
· local orientation
o learn about what is around us
· nationalization of the news
o same sets of events, presented in a similar way
§ wire services supply local newspapers with national and international stories
§ cost effective
§ every newspaper can not have a media corespondent in Beijing
· network news
o national program carried by local affiliates
o national newspapers (elite papers influence the influential people)
· national nagazines (Time, Newsweek, US News)
o very similar in coverage
o middle of the road
· nationalization of media contributed to the nationalization of politics
Impact of Private Ownership of Media
· profit motivated
o attract large, diverse audiences
o programming appeals to certain advertisers
o subscribers are consumers of advertising
Preferences of Mass Media
· entertainment
· personalized stories about familiar people
· short, simple stories
Distates of Public
· political stories
· repetition
Media Regulation
· broadcast media is regulated by the Federal Communications Commission (FCC)
o electromagnetic spectrum is publicly owned and it should benefit all
· equal time rule
o broadcasters must provide candidates for the same office an equal opportunity to buy commercial time
· right of rebuttal - individuals must be given time to respond to personal attacks
o Red Lion Broadcasting Company v. FCC
§ upheld right of rebuttal
§ allowed a liberal author an opportunity to respond to an attack by a conservative
§ "the views expressed in the program are not necessarily those of the producers of the program"
· fairness doctrine
o broadcasters were required to air programs with opposing views
o made obsolete in 1985 by FCC
o diversity of media presented different views
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