Sale of The Century Whos buying Essay

This essay has a total of 931 words and 5 pages.

Sale of The Century Whos buying




* Sale of the Century *
Competition or Commercial?

The game show that I selected to study was the popular quiz show, Sale of the Century.
Sale of the Century is a game show which prides it's self on being intellectually
challenging and competitive. But while trying to comply with it's network's demands of
high ratings and major sponsors, has this game show become just one big add?


The show relies heavily on contestants competing to win the show's range of prizes, but
these prizes arenít just randomly selected, each time a prize is mentioned it is being
promoted for sale to the viewer. In the Sale of the Century, who is the real buyer?

In the episode that I viewed, eleven different prizes or products were revealed, and five
different ways of winning them.

The first prizes were won by randomly picking a personality from a grid of famous faces.
There is a possibility of winning six different prizes, and three 'money' prizes this way.
A food processor from Urolec and a pair of leather wallets were won this way. These prizes
are rarely helpful to the players in need of a bigger lead.

Players who do have a lead are often offered or tempted into buying from the gift shop.
The show in no way tries to sell the contestant products that they might be remotely
interested in, but tries to make the contestants feel that they are obliged to buy
whatever the show's sponsors are promoting.

The episode that I observed included a young surfer being convinced to buy three Guava evening dresses.
Sale of the Century also promotes gambling in an effort to sell it's products. A segment
called 'Cash Card' is also offered to the contestant with the most money. The contestant
spends fifteen dollars to take their chances with the pokies. They aim to win the five
thousand dollars cash, but the presenters still spend their time telling the contestant
and audience how much better they'd be off with a brand new set of golf clubs.

The shows biggest commercial is at the end of the show when they describe with detail the
qualities of a lounge suit, holiday, grand piano, necklace and sports car, when the
contestant only ever has the chance of winning one of these.

The shows last set of prizes not only advertises a brand name, but the show it's self. A
Sale of the Century board game and Germarny Jewellery gold pin awarded to the losing
contestants, tops the whole promotion off.
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