Terms Essay

This essay has a total of 153 words and 3 pages.


Adaptive marketing
Marketing process in which the marketer continually revises the product offering to satisfy individual customer demands.

A person or organization, that initiates the advertising process.

In-house agency
An agency with an advertiser organization that performs all the tasks an outside agency
would provide for the advertiser.

Integrated marketing communication (IMC)
The practice of unifying all the marketing communication efforts so they send a
consistent, persuasive message to target.

Mass customization
A product development process that relies on flexible manufacturing to customize products
for select markets or individuals.
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