The Design Of A Website Essay

This essay has a total of 1533 words and 12 pages.

The Design Of A Website


Page 1 Title page
Page 2 Contents page
Page 3 Section One
To identify web-site designs that work, and to identify the reasons to why they work.
What? Why? How?
Page 4 Section Two
Design is the Answer
What? Why? How?
Page 5/6 Section 3 and 4
Where does good web design come from?
Page 9 Section 5.
What was the question ?
What defines a well-designed web-site?
Page 10 Bibliography.

Section One


We are standing on the precipice of a new culture? Sceptical, questioning connected with
the world, thirsting for information and change. Technology is driving society at a pace
unparalleled in history creating new attitudes, interrelationships, and global awareness.
A new consumer is emerging, suspicious of traditional media sources, incredulous of
advertising, and contemptuous of the contrived the hyped, the false.

This consumer is not easily persuaded by clever graphics or manipulated by fads in design.
In order to integrate all aspects of a 'brands' presentation on a web-site, the designer
must move beyond form, colour and type and embrace the comprehensive impact of design.
Enhanced awareness of the world; deeper, broader thinking about problems and
opportunities; a respect for the historical roots of and formal conventions of design;
planning and diligent study are required to create interesting global web-site designs.

Web site design on the Internet
Web site design in the future.
To identify web-site designs that work, and to identify the reasons to why they work.
With the increasing number of web-sites that are coming online daily, in order for them to
work, they are more dependent on good design for attracting readership than print is.

By examination of the most frequently visited web-sites, and although a historical
approach with reference to print in design.

Section Two

Design is the Answer

Web sites need to be far better designed than anything in the print medium, due to the
very interdisciplinary nature of the web-site.

Because a magazine with even minimum design gets its information across to the reader. You
buy it because you care about the issues in its headlines, if you want more you jump
inside, 'print' by its nature is a tactile phenonenom; touch, smell and accessibility, and
it is for that reason it will never die.

But web-sites are purely visual and aural, one screen at a time. Encouraging the viewer to
go beyond the first layer, even learn where to go for what is required is a common problem
for designers. It is their job to bring the viewer inside through the "Dance of the seven
veils",and once inside, guide them, not to confuse or frustrate them.

Web-sites that work are sites that do what you want it to do. They do not insult your
intelligence, but neither do they obfuscate. They must indicate the wealth of material
lying beneath the first page, but also offer you options and alternate means of approach.

The answer may lie in better selling of the 'land' – in urban planning, to use a metaphor.
The solutions to timeless internet problems – navigation, access to information
– will be provided by design.

Good design means; pertinent information, content, good 'surfing', exploring, and
gathering. The designer is the Web's real pathfinder.

How does the designer achieve this goal?
By drawing up an agenda for good web design.

Section 3 and 4

Where does good web design come from? I believe that the principles print informed quality
print design for hundreds of years and that these principles are equally valid online.


1. Put content on every page.
Design should not be decoration. It must convey information. Or entertainment. Content
should come to the surface on every single level. Avoid useless and confusing icons, e.g.
a navigation bar that has a ? for help.

Make sure the content is easy to read quickly.
Break the text into smaller segments. On the web people are in a hurry. They want the
information they are looking for quickly, like a dictionary, that's still what the web is
really about.

2. The first colour is white
3. The second colour is black
4. The third colour is red.
This is a basic rule that has been around for 500 years. In Print white is the absence of
all colours. White makes the best background. Black holds the highest contrast to white;
therefore it is the first choice for text.

And red draws the viewer in, and defines the image.
5. Never letterspace l o w e r c a s e
When this is done the natural rhythm of the letters, so carefully designed by font designer, is ruined.
In design if you look at what you do today, it should look like what you want to do tomorrow.

6. Never set a lot of text IN ALL CAPS
Fonts were not intended to be all set in caps. They were intended to be upper and
lowercase and to have serifs and descenders and ascenders so that they are easier to read.

7. A cover should be a poster
A single image of a human being will sell more magazines than multiple images or all type.
Continues for 6 more pages >>