The first part of Handsprings implementation would Essay

This essay has a total of 393 words and 2 pages.


The first part of Handsprings implementation would be to enter into joint ventures with
Sprint PCS, Ipod and Fujitsu. According to COO Colligan,"By working with the best
integrators and back-end software providers in the industry, we can leverage each other's
experience to give corporate customers exactly what they want." (Wheelen and Hunger,
p11-12) This is part of the TQM philosophy. By forming these alliances, Handspring is
expanding their knowledge, meeting the corporate customers' needs and is better able to
increase its marketing and distribution channels. Joint ventures will allow the companies
to share the risks and the costs involved.

In order to introduce the new Treo smart phone, which uses the Sprint PCS cellular
network, it would be offered on the Treo Communication website for an initial dollar
amount and on Sprint PCS' website and retail stores for less money with a one-year service
agreement and even less with a two-year service agreement. This will allow the consumers
to save money initially by locking them into a contract longer making the two companies
more money.

The next step Handspring would take would be to phase out Visor. The Visor products were
hardware-based, and only expandable through hardware additions as opposed to software
additions like the Treo. The Visor was also under price pressure from its many
competitors. This was eroding the margins and making it less profitable. With the
elimination of the Visor line, the company can focus on the Treo. This will also increase
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