An Assignment on Adidas Slogan

Course title: English Language
Course Code: ENG 115

Submitted by: Forhad Ahmed Rumel
Batch: 39 th
Section: B
Roll: 161116192

Submitted to: Adiba Zaman
English Department
Metroplitan University, Sylhet

Deadline: Dec, 2016
Impossible is Nothing
Adidas, a company that started off with a core vision to support athletes, has always been true to its positioning that is highlighted by the Adidas slogan, "Impossible is Nothing." It is one of the greatest slogans for a sports brand and is already part of my 40 Best Advertising Slogans of Modern Brands post that I wrote a couple of months back. A great brand or a company slogan lays out the complete brand philosophy in just one small phrase: it should explain what is the reason behind the very existence of a brand.
Though over shadowed by Nike and other sports brands in recent decades, Adidas is a super brand that exists to support athletes in its core sense; and the Adidas slogan did justice to what the brand stands for.
Before anyone of you starts judging me, let me clarify that this is not a paid post. This is just my true admiration for the brand and its positioning since its inception. I'll start with a quick recap about the brand along with a basic history of where the slogan, "Impossible is Nothing" came from.
Impossible is Nothing has been a powerful Adidas slogan for many years and many people will continue to remember the brand with the same philosophy for times to come. However, as of March 2011, the new Adidas slogan has been changed to "All In," through a campaign that was claimed to be the most expensive Adidas marketing effort ever.
Adidas is carrying on with it's slogan "Adidas Is All In" in 2013.