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I have watched television on many occasions throughout my life. When I was growing up I watched TV to pass the time on days when I could not go outside, and the whole day I would complain to my parents that, "there is never anything fun to do in the house." As a child I would sit down in the family TV room watching, what I now consider, mindless shows for hours upon end. I did that to relieve the current state of boredom that I was in. Little did I know that those wasted hours I spent in front of a box would shape some of my outlooks on people and life for the future. I did not come upon this realization until I started attending classes in the beginning of this semester. Through the readings, movies, lectures, and this project I came to realize that I was and am just as impressionable as the next person is when it comes to TV. Between counting the technical events that occur in a TV program and watching programs without turning on the sound I came to the realization that all things portrayed on TV are seen as entertaining. If everything is entertaining it becomes harder to decipher which aspects are real, if any.
To watch a television show and attempt to count the technical events is not an easy task. I say attempt because it is difficult to catch all of the technical changes. If your attention is averted for a second it is likely that you will miss an event. While doing this I watched a sitcom and for the ten minutes that I paid attention to strictly technical events I could not follow what was occurring in the show. I counted a total of two hundred and seventy five events in a ten-minute span of the show. That total is not including the commercials, which take up a majority of the half-hour time slot that the sitcom runs in. There are so many camera angles for a conversation between two people; it is amazing how often the camera
zooms in and out. While concentrating on just technical changes there was no way that I could keep up with the story line. That might have been a problem if I was watching an “Agatha Christie” or “Sherlock Holmes” mystery but lucky for me I was not. After the ten minutes were up I continued watching and it took a matter of minutes for me to understand what was going on. The different camera angles, voice-over\'s, fade ins and fade outs, and audience reactions, especially, are what make the shows interesting. If all this were cut out from the programs they would be very dull slow moving shows counting entirely on the story line. All this is just while focusing on a sitcom image, what happens when these events are taken out of commercials?
While observing commercials for a while I realized that they have even more technical events occurring than the shows do. Commercials use as many technical advantages as they can to sell their products. The time span of a commercial is shorter than that of a show so the advertisers need to grab your attention right from the start. I watched a few commercials just counting the technical events, and for the forty seconds that one ran it was just a variety of different technical events. Some have story lines others just have a bunch of unrelated scenes. I also realized that at different times of the day and during different programs, different types of commercials run. Throughout sporting events there are car, beer, and fast food commercials which all project a masculine image. The cars advertised are big trucks and sports utility vehicles that appear to go through the roughest terrain imaginable. We all know that you can find lots of mountains, forests, and “off-roading” places in the cities. During news broadcasts commercials project happy families in phone ads, perfume ads, and grocery store advertisements. They also cater to the
business viewers with ads about new online companies and insurance companies. With all the different types of television programs there are equal amounts of different commercials. The technical events within the ads
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Television advertisement, Rove, The Oprah Winfrey Show, Advertising campaigns, Apple Inc. advertising, Super Bowl commercials
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