Introduction When the Internet and World Wide Web were first created, they were designed a research tools and for the distribution of information through information systems networks. But as the use of the Web has become increasingly more complex, the focus on Web pages and their design has initiated a number of major changes. Initially, static Web pages were common, but the focus in recent years has been on the development of dynamic Web pages which are linked to databases and allow for the integration of information on a number of different levels. Web sites have progressed to a new level of sophistication, especially in terms of their capacity to track and store usage patterns and allow for the utilization of this information in the development of target advertising and focusing for both the Web page and subsequent connected databases (Tebbe N23). The development of dynamic Web sites requires strong tools and correlated databases that can retain the information that is gathered through this tracking process, and in order to become truly dynamic, Web sites must also be able to provide a company with the most up-to-date information or data that is both clear and graphically appealing (Tebbe N23). It is not surprising that many of the major industry developers have focused on ways to develop better and more interactive Web pages, and Microsoft and Netscape, for example, have focused on the development of enhanced version of HTML as a means of supporting the development of dynamic Web sites without requiring that developers have significant expertise in composing ActiveX and Java applets (Dobson 23). These forms of dynamic HTML, also known as DHTML, have been recognized as a means of maintaining standard uniformity through out the development process (Dobson 23). Over the past 3 years, the World Wide Web Consortium has been working on the preliminary specifications for critical aspects of the Document Object Model that would provide a standard for how scripts and programs are dynamically updated and how access to documents can be achieved (Dobson 23). These underpinnings of the development of dynamic Web pages underscore some of the industry issues, but do not reflect the impetus from which these Web pages came into focus. In order to understand the foundations for their development and their current significance, it is necessary to consider the progression from static Web pages to dynamic Web pages and then evaluate both the program elements and the implementation in order to gain a complete picture of the primary components of this industry directive. The Progression from Static Web Pages Less than a decade ago, when interest in the World Wide Web began to develop, Web sites were primarily static, and individuals had access through a direct choice of that site in order to view the information the site contained. Some developers recall the days when individuals would spend hours on what has been described as a "mental treasure hunt" searching for the best Web sites and then trading the information with others (Tebbe N23). Web sites, though active, were rarely interactive, and without an external "linked" capacity, they failed to provide support for further searches and limited the movement on the Web. The impetus for changing the static Web site came as a result of pressure to pay for site management, the pursuit of a justification for advertising costs that are Web-based, and the desire to build some profits into the nature of Web interactions, elements that could not inherently stem from the once-passive pages (Tebbe N23). The need for Web pages that could "reach out and touch us" was a fundamental component of the changing face of the World Wide Web, and developers have recognized the benefits of the more aggressive Web-based elements that have redefined the way that businesses, developers and individuals perceive the Web (Tebbe N23). At the onset of the pursuit of dynamic Web pages, developers recognized the problems in getting "brochureware" up and running, but this issue was before the development of site management tools, HTML editors and the clear differentiation between the static Web site or HTML and the emerging dynamic site information (Tebbe N23). Early in the process, developers recognized that sites needed to generate targeted material to remind the person accessing he site about their use of